Mobile Search Marketing
Mobile Search Marketing
Mobile Search Marketing
Mobile search marketing is an important aspect of mobile marketing. The term refers to the use of various SEO and SEM methods on search engine sites to promote the search result ranking and the visibility of a website. Mobile web is a relatively new field and therefore mobile search engine themselves are not as developed as their traditional website counterparts. This makes SEO and SEM quite challenging. However, this should not be a reason to stop you from taking advantage of mobile search marketing especially it is still considered in its young stage.
Currently, the top search engines in web today are Google, Yahoo!, MSN Search, AOL Search, Nokia Search, Technocrati, and 4INFO Search. These are the most important websites that you should always keep in mind when conducting mobile search marketing. Basically you want your mobile website to attain a high ranking on these engines so that people can easily find your site and drive more traffic to it.
When implementing mobile SEO as a part of your search marketing strategy, one useful practice is using 100% valid XHTML 1.0 code. This will optimize your website for the future since the WML will be likely to be phased out soon. Also, using a valid code is important so that mobile search engines will not have any difficulty processing your site.
Another SEO method that you can use when conducting mobile search marketing is making your mobile site accessible to any type of platforms. Remember that web users are very diverse so make sure that your site has covered all the bases so that you won't be alienating specific type of users on your site.
Of course, you still need to follow the traditional SEO practices even on search marketing as it is already a tried and tested formula. When putting up a mobile website, make sure that it is keyword-rich and those keywords are in key places such as title tag, H1, body text, anchor text, and so on. Do not forget to submit site on
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