Given the raging popularity of mobile videos, advertisers are using mobile video advertising to promote their products
. The visual clarity, sound effects and the quick reach offered by the new generation mobile phones make mobile video advertising a lucrative option for monetizing mobile content.
Mobile Video Advertising: Growing Demand
According to eMarketer, mobile video advertising is expected to grow, with its viewers growing by 30% this year and doubling by 2013 while continuing their upward trend into 2014. This stupendous growth is attributable to the high technology mobile devices that have larger screens, more powerful processors, faster broadband and thus offer a unique viewing experience. Cell phone advertising is increasingly being used by advertisers and application developers for various mobile phones.
Although video ad on cell phones holds great scope, its success is highly dependent on the technology that makes it compatible with various mobile phone instruments. The task is not easy since different mobile platforms demand specific video formats and are compatible with only a few technologies. As is the case with iPhone, it does not support video formats that do not run on Adobe Flash software. This makes it difficult for video ad developers who may have to adopt ads in different formats for different types of instruments. Solutions to the problem include the use of HTML5 Platform and the encoding of video ad assets to formats that are compatible with different mobile devices.
Mobile Video Advertising Made Easier with HTML5
HTML5 is a technology that allows videos to run on any mobile phone without the use of plug-ins like Adobe Flash and thus allows mobile video advertisers to sell their products to iPhone users. So advertisers that develop their ads using this platform can exploit the full potential of the mobile video segment and target all types of mobile phones. The platform also allows publishers to track the devices on which their ads are serving besides allowing them to manage any number of syndication partners.
iVdopia is a leading mobile video network provider and has developed a new V5 platform based on HTML5. The new platform allows the company to provide a unified video ad experience across various kinds of phones and smart phones. The company also intends to offer a suite of solutions for advertisers with V5; the details of which can be obtained at www.ivdopia.com.