Mobile value added services industry in China exhibits strong growth potential

Mobile Value Added Services - China

Mobile Value Added Services - China

Report Mobile Value Added Services - China. The MVAS market has been growing at 29% per annum. Growth in this sector is being propelled by increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G. ( http://www.bharatbook.com/detail.asp?id=129815&rt=Mobile-Value-Added-Services-China.html )

The report begins with an introduction of Chinas mobile market. It analyzes the MVAS value chain. The report also outlines market entry procedures and key government regulations in this space. Market overview gives a brief overview of the existing scenario with market size and growth figures as well as data for VASs share of total revenue of major mobile operators.

The drivers explain the factors influencing growth of the industry including increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G. The key challenges identified encompass the dependency on telecom operators, competition from free WAP sites, and billing and transmission failures. The competitive landscape profiles the major players including their business description. The report also provides details regarding the key developments in this sector.

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Mobile value added services industry in China exhibits strong growth potential

By: Bharat Book Bureau

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