"Moncler down jacket" has been into the introduction of a series of consumption of equipment
. Each year into R & D and design costs account for 3% -7% of sales range. Development of new products can be developed each year from the original to add some style to the design and development of more than 400 kinds of styles.
At the same time "Moncler" with Chinese Academy of Sciences and other research institutions collaborate in the peer to take the first nano-material and antibacterial filling in anti-fouling materials. We have received a good market consequence. Get you some items about Moncler on the website www.us-moncleroutleti.com for further information about this brand which is famous all over the world.
After best fight, "Moncler coats" battle groups from the Chinese apparel to the continuation of years of exclusive contracts that Down prevailing trend. With the model clothing from the "Moncler" designer Zhu Lin designed sections onto T-shaped platform down jacket. "Moncler" beginning to grasp the trend of cutting-edge products automatic right to automatically adapt to the market by the beginning of automatic lead the market.
The company has launched a campaign to promote. Beginning in 1996, "Moncler" added year by year for advertising spending. In September 2002 Enterprise renamed "Moncler Limited", ad spending to 137 million yuan, by 2005 the figure was 180 million yuan.
"Moncler" there are two characteristics of advertising. First, we should do it the best. Although expensive but Moncler new arrival think it is the value because it concerns only one. Second, find others do not pay attention to the blank. For example CCTV Forecast by advertising during a down jacket does not pay attention to the beginning of the rest of the brand. Monlcer is the first done in the above, the invention is also a very good result.
"Corporate big and famous brands and competitors also are staring at you." Monlcer Down said. Second and third line of the brand began with "Moncler official website" in the market. Their tactics is to shop and stalls placed in you "Moncler men" next to the brand but the prices are lower than you. But moncler has their way to solve it.