Monitoring Social Media Use Can Enhance Employee Performance

Organisations can improve employee performance by governing how they use social media websites.

The almost unstoppable growth of social media through new websites and technologies has presented businesses with new challenges over the past decade especially in relation to employee conduct and performance.

An increasing number of employers have been forced to take disciplinary action against workers over something they have posted online about either their bosses or colleagues, which has then damaged workplace morale and productivity.

There has also been a growing concern that some employee's performance levels are deteriorating because they are spending too much time on social networking sites like Facebook and Twitter when they should be working.

Some employers are also worried about confidential information related to their business such as salaries and future plans being posted online for their staff and competitors to see.

Businesses can protect themselves against the actions of their employees by developing policies regarding social media use as part of a more modern approach to human resources.

A definitive social media policy about what is deemed appropriate use will have to be regularly assessed and updated in order to guard an organisation against any potential legal issues which may arise.

If an employer is particular concerned that their workforce is abusing social media they may want to restrict their use to be able only to contact clients instead of friends and colleagues.

A blanket ban on social media is unlikely to be effective because the channel is becoming an increasingly popular way to contact customers, clients and even employers.

It is vital that organisations have some form of corporate media presence on social networking sites so imposing a ban on their employees could hurt their online reputation.

Employers should responsibly to encourage social media use for work-related activities such as increasing brand awareness through an enhanced online presence, online marketing and recruitment.

Performance improvement consulting professionals can help and organisation increase employee productivity by enhancing the effectiveness and efficiency of business processes.

It is easy to blame employees when an organisation experiences low productivity levels but the real problem may exacerbated by how their business processes are designed.

Leading management consultants can use cutting-edge thinking and methodologies to help an organisation to radically transform its processes by redesigning them so they operate more efficiently.

If you are looking for process improvement, it is important to contact management consultants immediately in order to eliminate waste and inefficiencies.

by: Martin Hofschroer

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