MontAd and Toovio partner to offer aftermarket real-time marketing tool

MontAd and Toovio partner to offer aftermarket real-time marketing tool

MontAd, a full-service marketing agency, announces that is has formed a partnership with Toovio, a SaaS-based real-time marketing solution provider.

"The automotive aftermarket has long recognized the importance of data in marketing products up and down the distribution channel, but until now it has lacked the technology to do so with ease, speed and accuracy," said Al Haberstroh, President of MontAd. "With this relationship, our clients will enhance their ability to leverage data to gain insights and more efficiently target both consumers and automotive technicians."

How It Works

According to Haberstroh, the real-time predictive modeling capabilities through Toovio's Interaction Manager will allow MontAd clients to deliver more effective messages to their B2B or B2C audiences, ultimately resulting in higher ROI. As a fully-hosted and real-time customer interaction tool, Toovio Interaction Manager couples cloud technology with a variety of proprietary templates.

For instance, a MontAd client can use Toovio to develop a dynamic Q&A that gives its retail customers instant and personalized in-store offers during their check-out experience, or a dialogue that determines cross-sell and up-sell opportunities based on purchase history or other factors. MontAd can also work with aftermarket parts suppliers to develop real time campaigns that effectively leverage geolocation technology, as well as sales and other data, to better target and deliver more compelling messages to technicians, independent shop owners, parts counter people and consumers.

"Interaction Manager effectively recognizes a customer's interests and provides actionable intelligence in real-time to any customer channel," Haberstroh added. "By enabling this type of relationship, we can now help retailers, distributors and suppliers increase sales and create more loyal customers."

About MontAd

MontAd is a full service agency with over 30 years' experience serving the automotive aftermarket and a wide variety of other industries. Headquartered in Wixom, Mich., MontAd offers a full array of services to its clients, developing and executing integrated marketing programs that help differentiate them in the marketplace and achieve their strategic marketing goals. For more information, please visit MontAd at www.montad.com.

About Toovio

Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio's proprietary Interaction Manager, visit www.toovio.com.

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