Montad Introduces Predictive Engagement Digital Marketing Tool At Aapex

MontAd, a full-service marketing agency, is introducing a new digital marketing tool

to the automotive aftermarket at this year's AAPEX Show in Las Vegas. According to Al Haberstroh, MontAd president, Predictive Engagement will revolutionize how aftermarket companies use their websites to connect with visitors on an individual basis.

"Predictive Engagement will help companies create positive online brand experiences for visitors, by helping them understand individual website visitors, including identifying those visitors most likely to be ready to make a purchase and can deliver custom content geared to increasing conversion," Haberstroh said. "Predictive Engagement will also align web content with business goals, by focusing on the right actions to build sales and engagement with visitors, and it does it in real time."

Predictive Engagement uses technology, math and science to measure the online behavior of every visitor, within and away from a company's website. This improves website visitor experience through proactive delivery of content, offers and calls to action that are timely, relevant and desired by visitors.

Companies can now build real-time, predictive individual profiles and scores. These scores are used to determine when and to whom engagements should be delivered, and the scores and profiles are continually updated and refined, with every return visit and every page click. To further enhance these scores and profiles, a client can establish additional "rules" that result in a visitor receiving specific interactions when certain thresholds are met. For instance, a company may create a rule that presents a survey to any user who visits its online catalog three times in a five-day period and spends at least two minutes in each visit. The survey could ask users whether the catalog was easy to navigate, and what other content they would like to see in the catalog. In this instance, Predictive Engagement helps the company get valuable feedback on an important part of its website from a visitor who has exhibited behavior that indicates he or she is an active user of that kind of content.

Predictive Engagement was developed by Abundance Studios, a Troy, Michigan based data analytics company, and has been used successfully by automobile manufacturers. "Our clients who have tested Predictive Engagement have seen up to a 7-fold increase in qualified leads from their web efforts. The tool easily integrates with and compliments other digital marketing efforts," said Jeff Peake, an Abundance principle. "MontAd is the perfect partner to introduce this innovative product to the aftermarket. They have a unique combination of the digital, analytic and marketing skills needed to maximize the value of the tool in this market, plus a deep understanding of the industry's needs."

"With each ensuing website visit, Predictive Engagement helps a company get to know and interact with individual visitors with timely and relevant content and offers, and these interactions become increasingly more productive over time," Haberstroh noted. "With all of the money companies have invested in their websites and e-Commerce initiatives, too few of them have taken the next step and begun to proactively manage online prospects to maximize the value returned on their digital marketing investments. Predictive Engagement, combined with the programs MontAd can develop to maximize its potential, will help generate true ROI by delivering profitable results in a consistent and deliberate manner."

About Abundance

Abundance Studios helps businesses exploit their information rich marketing environments and create enriched data and content that is smart, listens and can talk back in real-time. We use technology + math + science to deliver innovative solutions that enable our clients to leverage core business strengths, exploit existing marketing strategies and increase speed allowing for faster and more relevant execution and helps companies beat their competition to market. Most importantly, our tools drive revenue. For more information, please visit Abundance Studios at http://www.abundancestudios.com.

by: Al Haberstroh

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