More And More Types Of Outdoor Shoes

They are not only used to hiking and walking: rock climbing shoes

, hiking boots, hiking, river trekking shoes, multi-functional shoes, outdoor sandals and so on, each occupy one of the footwear market in the world. For 2013 two new force in the future - barefoot shoes and off-road shoes then this market expansion. 19th European Outdoor Trade Fair to be held in 12-15 July, this trend will be further verified. Outdoor products has become a mainstream trend in the consumer market, not only can be seen everywhere on the street wearing a soft shell, fleece clothing shoppers and outdoor shoes have long been the usual choice, of course, the growing number of outdoor sports wear. Outdoor footwear is why it is so popular: Comfort, durability and fit as they ignore the advantages. As Thomas Lange, Keen European Sales Director, said: "Now consumers attach great importance to the comfort of the feet, especially when walking."

In the current European outdoor retail market, outdoor footwear sales accounted for 25% share, second only to clothing, while the backpack while 6% of sales in the third. In the outdoor footwear market, professional climbing shoes, hiking shoes, the most functional, but also the most word of mouth, while the highest sales is attributable to the multi-functional outdoor footwear, because of their broad adaptability, especially suitable for daily wear. In fact, more and more professional outdoor shoes also started when the "Outdoor Products sells" poised "to come to the fashion street. Today, close to the footwear upstream shoes is no longer exclusively on the cliffs, streams, streets, campuses and even offices have long been stale.

In 2013 this trend will be further strengthened, which cross-country running shoes, barefoot shoes will become a priority. In order to prove the product diversity, the major outdoor manufacturers have to get involved in off-road running series. As early as last Saloman, the Lafuma and The North Face is the protagonist of this trend, with the traditional off-road brand Inov8, Vasque and Montrail form of the potential of competition; this year, Mammut, Haglofs, Columbia, and Berghaus also launched a cross-country running shoe series. Mammut spokesman Harald Schreiber, said: trail running, not jogging, not New York City Marathon, which means that the professional off-road running shoes different from the ordinary running shoes, it is to run outdoors in the mountains because the off-road running shoes are usually sold in outdoor stores rather than running shoe brands such as Adidas, Lowa has a different interpretation of such products, they call the "sports outdoors" ("athletic outdoor") or "rush" ("speed hiking"). "Seems to go naturally run has become a trend." The Lowa general manager Werner Riethmann so explained.

by: leo

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