Most Important Tourism Website Elements

Most Important Tourism Website Elements

Most Important Tourism Website Elements

It is no question that you need a website. Fundamental marketing tool in business is a signage - to let people know you are available, you are in business. Signage encourages walk-in traffic.

The biggest and fastest growing market place currently is the global online market place. YES - you need a signage. You need to be present in online channels. A website is considered your store's front window.

If you have minimum budget for a website, you can start with 1 to 2 pages. In fact, you can start with just 1 page - a landing page - a page where you can direct your customers and provide them with a comprehensive description of your products and services.

What elements should this landing page contain? Especifically, what are the elements needed for a good tourism website?

1. A memorable name - make sure it is related to your business' location or where your tour services operate. A memorable name needs to be presented with a clear font style.

A simple and memorable logo. Again, clear font is important. The font needs to be easily printable.

2. Products or services list - in terms of tourism website, this can be called "packages" list. What are the things you offer on your tour?

3. Rates - if you want to make sure your customers do not exit your website, put your rates in. Customers go online to search for packages within their budget. Be competitive though. The next thing you do not want is when customers see your links, they just exit your site afterwards.

4. A Gallery of your products, services - in terms of tourism website, a gallery of the places customers see while on tour, photos of experiences of other customers, photos of your accommodation etc

5. Contact information and a map - customers who like what they see should be able to see your contact details immediately and easily. Provide a map to make it easier for customers.

For more information on how to take your business to the global market, please visit http://www.WebMarketingNZ.com

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