Motivating Affiliates - Training And Accessibility

You have made the decision to begin an affiliate program to sell your products

, signed up with affiliate networks and have successfully signed several agreements. Congratulations. You may believe that the work is done and you can sit back and let the profits roll in. That kind of thinking will cause your program to fail before it even has a chance to get going. The next step is to begin motivating affiliates. They need constant reminders that you and your products and services are here. The best way to do this is to cultivate relationships with them.

Contact them to see how things are going, especially from the latest recruits. Congratulate them on their success and find out how you can help them become more profitable. Many merchants believe that providing basic marketing materials is enough. That pre-written sales copy and products will be successful in motivating affiliates to become productive and profitable. This is not usually the case. There are more and more businesses becoming part of affiliate programs, but many are inexperienced. They do not understand what it takes to be successful. To keep them focused on promoting or selling your products, train them to use techniques that work.

Helping them understand how to think about promoting the products is time consuming, but worth it in the long run. Once they begin to see results, they are even more motivated. They have the confidence to be more aggressive on their own. They will begin to learn new techniques. They will contact you on your thoughts and opinions. Building this level of trust and respect will create loyalty. It is sometimes easier to motivate beginners. Motivating affiliates who are experienced and successful already may require a different approach. Money is a motivator and there are different types of commission programs.

Consider a commission structure that includes tier two and tier three payment levels. The lure of higher commissions is often successful in motivating affiliates to produce more sales and leads. Regardless of whether they are just embarking on their own, or have experience in the market, it is important to remain accessible. Don't let too much time go by with no communication. Review the marketing reports and send thank you notes to your affiliates for their business. Develop newsletters and emails to keep them current on the latest products. Are you ready to get started? Now is the best time to take action and get started today!

by: Troy Truman

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