Multi-Channel Marketing For Your Articles

Multi-Channel Marketing For Your Articles

These are often conducted simultaneously through multiple channels: radio commercials, newspaper ads, TV commercials and all that then also often refer to a website for additional information. In this way the consumer is bombarded from all sides. And, as appears to advertising is just the fact that consumers are constantly in contact with the advertising message which this message is so effective.

How can this be applied to articles?

It obviously carries a bit far for your articles to an advertising campaign on radio and TV monitor. Yet the principles of multi-channel marketing to some extent are implemented successfully. First, there are quite a few different internets to promote your article: link pages, blogs, forums etc. are all different "channels" (within the general channel "Internet") that you can use to promote your article. See also the forum or other articles; there are plenty of tips and tricks available in this area.

But often it is possible to do through other media to advertise your product. Suppose you know a lot about a particular sport. Then you can write an article about it online. But if you have a short in the newsletter of a sports writing (or even the union magazine) containing a web reference to your article, you get driven a lot of extra visitors. A letter to a magazine or newspaper can also help. There are countless ways to make your article, is just a little extra attention.

And actually optimizing your article for keywords have a simple form of multi-channel marketing. It does not take care of your self-promotion through other channels, but lift up smartly to attention that there already is a particular topic.

Going one step further

So far the principle of multi-channel marketing applied to the promotion of the article itself. However, it is possible to do it one step further to apply, and the article as a channel to see any other product or service promotion. This could be simply additional information about the article subject can be. Often the fact is that as a writer much more information on that topic that you would share with your readers. For a thorough article because a lot of extra knowledge, and then the important things well to be able to explain in an article that still has a limited length. By links or references to the article to include products / services to fit your topic, your article should own as a marketing tool.

I built this to you a little bit familiar with the tools that my article went. By readers in this way occupy two goals are achieved.

1. The reader gets much more information than could be available in the article. This served him better and he will quickly return.

2. Additionally, for the writer pleasure to raise awareness for all his efforts, and often also provide extra revenue.

The results I have achieved them with this example shows just that for items such multi-channel approach is working.

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