Multilingual Link Building - Ranking a .com website in .co.uk Search Engines

Multilingual Link Building - Ranking a .com website in .co.uk Search Engines

In order for algorithms to identify the suitable Geographical Search Engine to provide your websites results within, Google et al must seek to identify the country/ territory in which said websites particular product or services are most relevant to. In this instance we are seeking to expand the reach of said website by targeted various Geographical regions around the world.

A number of methods are used by Google to identify a websites Geo-origins; with the Off Page and Link Building arena providing vital data in this assimilation. Addressing here, a simple overview as to how to rank a .com website in Google.co.uk - we as optimisers must seek to find relevant .co.uk and UK targeted inventory to place links back to the said website upon. This manipulation overtime, builds a picture in Google's eyes that UK websites are directing users towards the new website; henceforth the new website must be relevant to the UK market place.

This simplification can be adopted for any geographical region providing the On Page elements of the website match, in that, if we are building for French SERPs, we would seek inventory originating from French sources and so on until the target territories have been effectively encroached upon. However it is worth noting that the primary barrier to entry for these multilingual markets is the language barrier and the provision of off page content in said languages, yet the process of optimisation for higher SERP listings remains primarily the same.

Backlinks Split by Country

Here we see a typical Link Mix split by Territory chart, in this example, we note the majority of backlinks currently pointing at the example website are orientating from .com/ American focused sources - at almost double the volume of UK links, thus potentially this site is more likely to be focused on American optimisation, however we must note the dominance of .com TDLs on the web and as such cater to the metaphysical information which surrounds the existence of that website, considering host locations, even whois info and so on...

Although the availability of websites in these foreign niches are indeed fewer and farer between than the abundant .com websites, with the assistance of a strategic link building campaign; it is possible to acquire the pool of links needed to optimise for multiple, multinational Search Engine variants - providing a clear list of targeted territories is outlined at the beginning of the campaign.

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