Multilingual Seo And Localization Marketing
As we know English is emerged as an international language for business
, later on it is the default language of the www (World Wide Web). Still the thing is to think 75% population of the world does not speak English. So, for international business we need to talk in their regional language. Much of the people search for product or services in their native tongue first then secondly in English language.
So if you go for global business and want to have tackled new or emerging markets than you need to think as a local means you must know abundance of Culture and linguistic complexity whenever you will enter in global market. i.e. Tamil in India and Tamil in Sri Lanka , French in France and French in Canada, Spanish of Spain and Spanish in Mexico, Portuguese of Portugal and Portuguese of Brazil, Serbian of Latin and Serbian of Cyrillic etc ha enough dialectal differences between the two forms of these to mean that distinct marketing strategies are essential when targeting each Global Market.
For example:- The word "Calendar" is transliterated in Bengali (India), so that it is easily understandable to each & every layman and also as per the modern Bengali; it is more suitable. But as per the Bengali (Bangladeshi) the word "" is used because it is mostly used in their respective native.
BN-IN- (Kalendar) Calendar Bengali (India), BN-BD- (Borshopanji) Calendar Bengali (Bangladeshi).
Or
Speak > (Pecu) (TA-IN) > (Katai) (TA-LK)
The main difference between this two words & language is, Sri Lankan Tamil dialects retain many words and grammatical forms that are not use in Indian Tamil, and also use many other words which are slightly differently. The Sri Lankan Tamil dialects are less influenced by Sanskrit and the western languages, although there are western and Sanskrit loan words in day to day usage.
There is much difference between some language dialects, which will helps you to emphasize the importance of localizing your product or services to your target country. If you assuming to localize your website for international market to explore your business, there are lots of factors you need to consider when you are going to optimize your website content so that you can get top position on search engines like Google, Bing, AOL, Baidu etc.
At first you will have to have a domain name which is entirely up to your choice but you need to consider that is suitable for your business according to the target country. But you have to use the services of a specialist translation company those who can research any potential negative meaning of your company name for localization of the target market.
To the same degree important is your choice of web host as the server. Your server should be located in your target country - as Google considers the IP address of the server in its SERP algorithms, so make sure you ask where is the server located, before hosting to use their services.
Now the most important issue is keywords; there is a strong logic that says you should never translate your keywords because if you do dictionary translation it may be differ what a people search for a product or services.
To illustrate this point assume this phenomenon. Spanish Translation company that has a number of resources to ensure top ranking in search engine for the search keyword Translation services decides to launch a campaign to target Spanish Market. A literal translation of keyword translation services into Spanish would be servicios de traduccin. So here you need to concentrate the analysis of keywords in a particular countries search engine using Google Keyword Tool or appropriate search engine.
During identifying the most popular specific industry keywords in English, you should thoroughly research the key search phrases that are incorporated into your new foreign language website too.
Localization and SEO should Support from any international online marketing strategy. It will not only help you to ensure your linguistic and cultural nuance, but also it maximizes the visibility of your website in foreign search engine.
by: Somya Singh
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