Mumbai's Dabbawala's
Five thousand semi literate men, collect and deliver over 200
,000 lunch boxes across office spaces in Mumbai city in a matter of a few hours, in a unique, diligent and highly efficient technique. This is their story the story of Mumbai Dabbawalas.
Dabbawalas achieved something that no other commercial organization strives towards. The Mumbai Dabbawalas, an organization that has spent the last century or so delivering Tiffin boxes across Mumbai, having Prince Charles as their brand ambassador, and Richard Branson, CEO, Virgin endorsing them. The President of the Dabbawala Organization, Shri Raghunath Dondhiba Medge & General Secretary Shri Gangaram Laxman Talekar were at International Institute of Information Technology, Pune on 24th September.
Though, their operations are close to 125 years old, Dabbawalas have gained recent popularity for their meticulous and timely delivery pattern that puts many a multi-national corporation to shame. They havent been on a strike in the last 116 years, and since their rise to fame, Shri Raghunath Dondhiba Medge , has been giving lecturers at various business management schools, including the Harvard Business School and other colleges across the globe explaining the finer nuances of the business model and why it is so efficient and successful. The fact that every Dabbawala is a share holder of the organization adds to its enterprise appeal.
Though the work of a dabbawala sounds simple, it is actually a highly specialized trade which has become integral to Mumbais culture. Raghunathji gave an educational, inspiring and humorous presentation to the Students. Walking on to the stage with his customary white cap, with a Tiffin box in his hand, he shouted out to the crowd, Good Afternoon I2IT and thereon the students were in rapt attention to Raghunathjis lecture.
Though he made constant jibes at MBA graduates, he said he holds deep respect for them. There are two kinds of people in the world. One is with an MBA degree, and the other one without an MBA degree. An MBA person is one who converts problems into solutions added Raghunathji. The recorded error rate of a dabbalwa is one in 16 million transactions, and they charge a monthly fee of Rs. 350 for their services. Speaking about their Six Sigma Certification, and ISO 2000 Certification, Raghunath said, Our men are very simple, when they heard Six Sigma, they thought it is something very valuable made of gold and silver. But when we got a piece of paper, we said, our taxi fare to this place has been wasted. Now, that certificate is lying somewhere inside a cupboard gathering dust.
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by: samar kumar
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