Independent labels now have the ability to advertise on television on a local level for as low as $ 5 a spot
. Buying TV Ads doesn't take a rocket scientist. If you are serious about your business, you will need to invest in advertising.
Investing in media is as complex as you make. What I mean is let's take television for example. There are various ways to purchase TV ads. You have cable TV, Satellite TV, Terrestrial TV, and Internet TV. Then you have traditional ads, which are the most expensive. Then you have what they call direct response ads.
Let's talk about direct response advertising. If you seen those lawyer commercials, or infomercials, or a local church service programs. These are all called direct response TV. These Ads work on a different principle than traditional TV Ads. The direct response ads are spots that normally do not sell that well. The term for these Ads are called unsold inventory.
These Ads can be used all kinds of ways. If you're serious about your business. You will want to consider looking more into this form of advertising, and be very creative when you decide to use it.
In the last 10 years I've seen a lot of independent musicians use cable TV ads as an alternative way to take their music career to the next level. This can be a very effective marketing tool in today's digital music business.
Buying cable media on local level is the most inexpensive route to go when trying to get on TV. As I stated before you can purchase spots for as low $5 a spot in certain areas. Will be continued..