Must-Haves for Blog Success
Must-Haves for Blog Success
Must-Haves for Blog Success
Blogging is both an art and a science. The art (article content, networking, and traffic retention) is not easily taught; however from a science perspective, there are several, imperially proven tactics that almost all successful blogs follow. The top 10 blog must-haves are as follows:
Stay focused. Blogs have gotten a bad rap because many are pointless ramblings with no clear focus or utility. Almost without question, successful blogs cover a narrow topic or a defined collection of topics. People general visit blogs for a reason, seeking information about something. Thus, to keep them coming back, your topic needs to be predictable. Additionally, by narrowly defining, this will help search engines know why to send people to your website.
Be informative. A blog's primary purpose is to provide information. A blog that does not say anything new or provide innovative insight does not provide people a reason to read it.
Do not add content for content's sake. It is no secret that having a lot of content helps search engines refer more people to your site. Providing poorly written articles or random content; however, will not help your site in the long term. Successful blogs are such because of repeat visitors and referrals from other sites. Thus, do not risk sacrificing your blog's reputation by posting poor articles.
Pick a topic you enjoy. When starting a new blog, you have competitors that have established a great deal of credibility and that are years ahead of you in article writing and submission. Thus, you may have to write everyday for a year before anyone (or any search engines) start to pay any attention to you. Because of this redundancy, if you choose something that is a bore to write about, you probably will not write about it for very long.
Provide unique content. Do not simply re-post information. To be successful you need to have your own voice. Re-posting others' content is not really valuable to anyone and can poorly reflect on your reach engine ratings.
Engage your audience. Provide your audience with some sort of interaction. Adding a forum to your blog or simply giving readers the ability to comment is an easy way of doing this. Also, to help you and engage your audience, invite guests to submit unique articles to post on your blog.
Be social. Your blog is not the only website you have to maintain. Almost 99% of successful websites promote their blog through other websites such as social bookmarking sites, Facebook, social news sites (like Digg), etc. Additionally, try to contact other bloggers on similar topics. It is common that they may allow you to be a guest contributor in exchange for a link back to your blog or may simply refer readers to an innovative article you have written.
Monetize your site. Even if your blog gets a lot of traffic, if you do not put ads in the right places, no one will click them. This can be a learning process. Look at other blogs and see how they do it. One common tactic is to place in-context ads on your site (i.e. linked words in your article).
Pull them back. Most large blogs have a mailing list. A mailing list keeps your audience coming back by sending them notifications of updates. The people who sign up for your mailing list are obviously interested in your content, thus it is important to invest time in updating this.
Get syndicated. Syndication is perhaps the #1 way to drive traffic to your site. To get other people to post your content, you need to first, provide great content, and second, make it easy for them to do so. Setting up a site RSS feed is an imp
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