Mysterious Gestures
Asian Games gymnastics arena mysterious gestures appear to attract a lot of air max 2009 attention.
When the Chinese athletes to accept the award made clear in the chest "L"-shaped gesture, when the bronze medalist, also followed the Japanese players did the same confused gesture, triggering a post-match press conference, reporters asked, China Team The player explained that he meant no harm, and said that the gesture is the gymnastics team sponsor logo.
This also led to foreign media attention, because the company is not equipped with the Chinese delegation to accept the award sponsors. According to the British Broadcasting Corporation (BBC) news report, the Olympic Council of Asia in the investigation said they had warned the party, if Chinese athletes continue to make such gestures, will be punished accordingly. BBC also said that if the gesture is recognized publicity for the company, that constitutes "ambush marketing" (or implicit marketing, ambush marketing), as "ambush marketing" by not paying sponsorship fees, or the official sponsors of the competition opponents, the international competition are trying to ban this means.
Baoming Xiao said, both from the perspective of fostering and regulating the
air max 24-7 market, or commercial credit perspective, "ambush marketing" is not a good thing, easily lead to vicious competition. "Today you may be an advantage, but tomorrow someone else might also treat the man as he, in turn, hurt you. And this will lead to companies considering a sponsored act too anxious, over time, the market is destroyed."
Maji Long On this matter, said the international marketing competition easily become the target of hidden lines, the current IOC and other international sports organizations which were severely hit. "In the past Nike has done a lot of ambush marketing, it did not. Of course, before the precautions were not enough for this, mainly from the moral condemnation, but now much more carefully the relevant provisions."
Maji Long and Bao Mingxiao have spoken, events or parties, whether for market development must focus on protecting the interests of sponsors. Baoming Xiao said: "Without sponsors, the competition can not function properly. But to put this great event marketing, risk, and Chinese enterprises and the sports market is not mature, together with Chinese companies like to play 'walking a fine line', making China the market risk than the more mature Western markets. So, to do a good job in this market, we must establish the sponsor awareness. "
COC Maji Long said the market development of the next cycle will be more focus on service and return the sponsor," We need to to find
air max LTD sponsors, we are not just one-shot deal, but to a long-term cooperation. I believe that we have now about 80% of sponsors will be renewed. General after the Olympic Games will be a sponsored cycle trough, but we in this cycle is still achieved very good results, I believe that as the global economic rebound, the next cycle will be better. "
by: pickreplica
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