NDRC: TM to update the appliances will be 5 million units - Appliance TM, bringing home appliances -

NDRC: TM to update the appliances will be 5 million units - Appliance TM

, bringing home appliances -

6 1st, the State Council's approval of a paper prepared by the Development and Reform Commission and other departments to "promote the expansion of domestic demand, encourage Car , Home appliances, "TM" implementation of the program. " Development and Reform Commission said, "TM" policy will be replacement appliance 5 million units, and facilitate the recycling of resources. However, facing a huge appliance recycling market, known for consumer electronics manufacturers are often reluctant to involve manufacturers. "Most can only be recovered over the appliance as junk, and they have to add labor costs, it would be directly outsourcing to collection units." Appliance manufacturers say there is. "TM" Update 5 million units appliance? After " Appliances to the countryside ", The appliance" TM "policy introduced to the urban consumer appliances undoubtedly replacement provided a good opportunity for the deployment by the State Council, this year the state government will allocate 2 billion yuan of funds for TV , Computers, refrigerators, washing machines, air conditioners five appliances "TM" subsidies, the maximum subsidy amount not to exceed appliances Sell 10% of the price. "As the group is facing, higher consumption of urban residents, if the 'TM to' policy can be sustainable, the effect of stimulating consumption appliances will be no less than 'appliances to the countryside' stimulus . " TCL Group Brand Management Center, Liangqi Chun said in the interview. He told reporters that Beijing, Shanghai, Guangzhou and other regions TV , Air conditioning and other products are close or even over a considerable portion of useful life, "TM" will drive a new policy or upgrading of tide round. May 1 last year the state began implementing the "household and similar electrical appliances life span and recycling General" also pointed out that the color TV, air conditioning service life is 8-10 years and 12-16 years for the refrigerators, washing machines for the 8, the personal computer is 6 years. In accordance with the Development and Reform Commission expects implementation of the appliance "TM" policy, will be able to update the appliances 5 million units. Home appliances to a calculation of average price to 3,000 yuan, 500 million upgrading their appliances will be able to bring 15 billion yuan of direct consumer appliances. At the same time, with up to 10% of the subsidy costs, 500 million Containing at least 1.5 billion home appliance home appliance recycling market. Most manufacturers do not want to set foot in business However, the large appliance recycling market does not mean that recycling household electrical appliance enterprises willing to set foot in the field. During the interview, many home appliance manufacturers said they mainly focused on the production, mostly for the recovery of business outsourcing, or with the corresponding recovery units to cooperate. In addition to TCL, Changhong Pocket for TV companies such as "TM" activities, other household appliances enterprises are inadvertently involved in the field of recycling. "With air conditioning, for example, a price most of the recovery of air conditioning in the 150 -200 per month, but with artificial freight, disassembly costs, etc., and we have free hand to carry out household appliances recycling and waste uneconomical. "appliance manufacturers, who asked not be named, said the most used household appliances can only be recovered as a waste processing, recycling parts can really not much. In the home appliance stores, in addition to States United States , Suning few provide "TM" services, most other retail stores for home appliances, "TM" business does not support. "Regular" beat "the guerrillas" Fact, too many appliance manufacturers reluctant to set foot in a significant recovery of the market because the current recovery of our market is still in disorder recovery appliance manufacturers profitable. Recovery task fell to the street vendors who last, and these vendors on the one hand lowering the cost of recycling, the other hand, most are not in accordance with normal procedures for processing, making recovery of the market into a vicious circle. At the same time, due to recycling of waste household appliances huge margins, as a recycling enterprise "regular army" had to face some of the banner of "the acquisition of used goods" billboard recovery "guerrilla" challenge. "Used household appliances recycling more than 20% of profits." Ogilvy & Mather Chairman Lin Chuntao special environmental protection investment company told journalists deal with environmental protection as a regular business, the biggest challenge now is not recycling enough waste household appliances, small traders and workshops Appliance Recycling of waste has become mainstream.

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