NGB evolution of the "soft implementation" thinking (diagram)-NGB, broadcasting, digital television - Broadcasting industry

NGB evolution of the "soft implementation" thinking (diagram)-NGB

, broadcasting, digital television - Broadcasting industry

Access can not be achieved in hardware interoperability before the national cable networks can use "system software architecture," thinking, to more than 60 million digital TV users in the application of "clear up" the business "links" up with a hard-soft to realize the evolution of NGB?

HC TV Network : 2009, with the official launch of Shanghai test area, the next generation of broadcast television?? NGB building into a new stage of development. So far, 36 operators have been approved for construction of NGB regional pilot, but in view of technology, standards and other issues, NGB to realize interoperability across the country still remains to be seen.

Present, the domestic Digital TV Users reached 66.359 million, in the hardware before the channel can not be achieved interoperability, national cable networks can use "system software architecture" idea, from the improvement of business processes, optimize the user experience interaction effect, strengthening the media Cooperation The establishment of inter-regional network applications, systems and mechanisms such as conversion proceed on the basis of the existing platform, developed some of the more close to the user's application, at the operational level on the progressive realization of the "Quanchengquanwang, interconnection, may control controllable" integration through business "soft" mode to achieve the evolution of NGB? On the broadcasting industry is a topic worth considering.

Trend associated with digital television NGB's business goals is to establish programs Make , Broadcast, use, watch and other related content industry tradable sectors of the application of value in improving the basis of interaction, construct a function with a power of growth in new TV commercial activities, but gradually as the wired Digital And two-way, digital television showing a growing association of features.

1. Is associated with early embryonic

The cable network and two-way digital technology, the industry chain upstream broadcast models are changing, too, mainly for the video content of the map between the cultural and relational content. Photo is a digital television combined with the basic forms, namely, by using a variety of technical means, the video image overlay text, pictures, Animation Multimedia elements to the user based on perceptual experience, integration of rational reading, thinking, analysis, judgments, relevance, links and other experience with television. At the same time, two-way cable content of the broadcast means form a single channel from the broadcast into a two-way interaction, in order to meet the needs of the user's interaction, the various channels, columns, and programs, information, information graphics and Audio and Video Between the content independent from the traditional into interrelated, on this basis, resulting in applications associated with television. Associated with television, essentially, through an application point of intersection with a content point to form a digital television format, the number of nodes when the links reach a certain number of levels, the aggregate effect will be formed to thoroughly improve Cable television The value of the network platform, but NGB is the ultimate expression of this form of aggregation effects. Currently the association

basically at the blank television applications for cable operators, the focus is still a safe transfer, not how systems thinking and depth of content development, to spread greater value. And television stations after the digital transmission of how to get better results, there is no in-depth study and use. Table 1 shows, the current application functionality associated television operators and television organizations can be described as rare.

Table 1, the association of multimedia graphic form of television

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