National Shoe Advertising Road: Implantation Public Television Test Water - Apparel, Marketing -

Good advertising, daring advertising shoe Marketing Consistent style of warfare

. Shoe Why advertise? Advertising is the shoe spread and promote the image of the important ways and means of the external behavior of the system is the shoe an important part. Advertisement by lively and fruitful information, transfer business to the public good products or services, and the good spirit of enterprise, operating principles, values, class Management Level and production technology, which formed in the eyes of the public good corporate image, gain their understanding and trust the products, the enterprise identity, understanding and support, and promote the sustainable management and development company. Here, we have to take stock of what, footwear enterprises of various advertising marketing strategy right.

Sponsored high-end events As each shoe are trying to have a strong brand image of a sponsorship strategy should help to enhance brand image, brand in sponsorship and put up links between the characteristics. Sponsorship can be provided to the struggling brand's image needed to upgrade. June 2009, the Chinese Olympic Committee officially announced, the Chinese Olympic Committee 2009-2012 ANTA a Cooperation Partners, ANTA will set off, including the Chinese sports delegation Vancouver 2010 Olympic Winter Games, the Guangzhou 2010 Asian Games, London Olympics in 2012, including 11 major international multi-sports to provide Sportswear Prepared at the same time, the Chinese Olympic Committee and China also won the team's marketing power. The following Anta become partners in the Chinese Olympic Committee, 361 degrees also launched its new brand strategy, after the Olympic Games officially open the new Sports Marketing journey. In the new brand planning, generous 361 degrees have to include a series of high-end sports resources, including the 2010 Asian Games in Guangzhou Senior Partner, CCTV5 Clothing Designated suppliers and sponsors of China Table Tennis Super League and the Xiamen International Marathon, and so on. Shoe sponsor the event through the high-end, access to advertising effect than direct forms of advertising to benefit the economy, better. By TV Broadcast, the majority of viewers can see the beautiful figure brand, has become a television screen in a permanent, mobile, free advertising, help to establish a local Chinese brand image, promote the brand international.

Vs. endorsement Star Looking for celebrity endorsements in television ads is well-known sports shoe brand promotion of the use of most of the way, an eye-catching ads for enterprises to increase the image and exposure, long-term development of enterprises is the most beneficial. Olympic ad wars, always saw the Olympic title in the figure. Olympic champion Liu Xiang in particular, Flying, diving queen Guo Jingjing, etc., have become the spokesman for the Olympic sponsors and other objects of contention. About the stars for the shoe endorsements, no one seems to speak for Anta Kong Linghui not be avoided this incident. 1998 sports community Wang Qi Zheng Ding Zhizhong, president recommended to Anta Kong Linghui, both a good talk, endorsement matters reached soon. Since 1999, 800 000 value each year after signing Kong Linghui, additional surprise is Kong Linghui in the 2000 Sydney Olympics, winning the gold medal, so that Anta was the first take-off. Since then, many enterprises have to follow from Anta shoes, looking for sports celebrity endorsements. The Anta major competitors in China - Li Ning, voice route seems to go a bit more international. In its Olympic advertising oneteam years, Li Ning has invited China, such as Wang Liqin and Zhang Yining, Guo Jingjing, Yang and other Chinese athletes as well as several well-known football from Spain, Argentina, basketball, tennis Croatia, Ethiopia, and other items marathon campaign to help out, can be described as a strong team. However, some spokesmen for the other shoe line options: entertainment stars. CCTV won many Special Olympics resources in step, a series, is the stylish combination of sports and entertainment celebrities advertising route. In the special steps "to exercise different" Olympic ad film, Jolin Tsai, Taiwan's small days later incarnation as the gymnasts, Nicholas Tse and Pan Weibo have turned into street boxing and basketball, and other civilian movement on behalf of, twins are a combination of star cheerleaders, from 1984 to 2008, from dream to reality, China overtook may make exercise and lifestyle closely.

by: gaga

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