If you are one of the many million viewers watching the latest Saturday night series
of the X-Factor on ITV you're undoubtedly thoroughly enjoying all the banter and competition going on. Are you also then rallying around trying to find out what the latest lottery results are for the national lottery, well you're not alone! The national lottery draw is feeling the heat from the latest series of X Factor and thought the competition between the two shows has been relatively close in previous years it seems as thought the national lottery show is starting to lose out. This year the X Factor show is drawing almost five times as more viewers than the national lottery show.
So apart from the entertainment factor provided by the X Factor show, what other factors are affecting the downturn in viewers? Well would it surprise you to know that a massive 5% of internet traffic is associated with online gambling, more and more people are opting to buy their lottery tickets, check the lottery results and even socialise with friends by playing online bingo.
You can keep up to date with the latest lottery rollovers and have the latest lottery results emailed directly to your inbox with company's like e-lottery you can even join a lottery syndicate and everything is hosted for you there is no need to find other members, syndicate payments are collected automatically and you can benefit in a whole host of other ways.
Television company's are also cashing in on the gambling cash cow by offering viewers online bingo and creating interactive games, all in the hope of getting a piece of the action. So for now even though it appear that the national lottery game is fighting a losing battle for our Saturday nights entertainment, it is the real winner as it perfectly placed online to nab those viewers who opted to watch the X Factor instead.