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Under the deal, the retailers will stock each others' ranges

, with Boots supplying healthcare and well-being products, and Waitrose supplying Boots with a range of foods. In addition, pharmacies in 13 Waitrose stores will be rebranded as 'Boots Pharmacy'. christian louboutin Boots marketing director Elizabeth Fagan says the deal with Waitrose offers an opportunity to both businesses. 'We want to be truly accessible for our customers, as we recognise that many customers with increasingly busy lives shop from supermarkets for convenience,' she adds. Natural fit Alan Treadgold, head of retail strategy at ad agency Leo Burnett agrees that the two brands complement one other. 'The deal puts two middle-England brands together. There's a natural fit because of the confidence consumers have in both,' he says. Christian Louboutin Pumps According to Fagan, the partnership will boost Boots' footfall and brand presence. 'We believe that potentially offering a selection of Boots products in Waitrose stores will strengthen our brand and encourage Boots stores as a destination,' she says. Christian Louboutin Shoes on sale 'Working with a partner such as Waitrose will enable us to give our customers greater access to our products across a wider variety of locations, offering convenient access to our products when there isn't a Boots store nearby.' christian louboutin sale Waitrose has set a target of eventually opening 300 convenience stores. According to research into the convenience market by grocery and food industry analysts IGD, published in April, the growth strategy means Waitrose will be competing most directly against Sainsburys, which has a similar number of 'Local' format stores.

by: links of london

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