Natural Seo Vs. Pay Per Click Seo

This is always a tricky question to answer because the two work so well together as a structured campaign but at the same time, are totally different

. By identifying the two you will see what suits your needs and your campaign.

Natural SEO

Natural SEO is the process of getting a website ranking high within the search engines using methods such as:

Link building

Social bookmarking

Article submissions

Press release submissions

On page optimisation

Keyword Research

Blog content

Sitemaps

For a website that hasnt had any natural SEO applied before or is completely new to the search engines natural SEO can take a small while to start working effectively depending on the competition within that market place. Natural SEO within search engines achieve the highest amount of clicks from a search engine result as opposed to pay per click so it is very important to make sure that you are as high as possible, the clicks are also free.

Good content is what drives a good natural SEO campaign forwards and this can be achieved through articles, press releases and blogs integrated into the website itself.

Pay Per Click SEO

Pay Per Click is a service offered by search engines such as Google and Bing. It involves paying to advertise your website for chosen keywords. These adverts then appear within search engine results as sponsored results, you will typically find these on the right hand side and top of the search engine results page in coloured boxes.

Pay Per Click is a very effective way to instantly get traffic onto your website and if your website contains a shopping cart, then sales too.

The downside is that if you decide to start lowering your budget you will see the direct loss of traffic for certain keywords.

Now that these two forms of search engine optimisation are understood, you can start to build an effective campaign in your own mind of how you can improve your own websites performance.

The best advice to someone with a new website that needs traffic and sales quickly is to consult a Professional SEO company who can manage your websites optimisation and marketing. The best procedure would be to set up a cost effective pay per click campaign to get instant traffic whilst working on natural SEO, this way once the natural campaign gains momentum the budget on pay per click can be lowered without any loss in traffic. This is the easiest way to create traffic but at the same time stay on budget making your website an effective marketing tool and not one of the thousands of websites out there that are rarely found.

by: Ian Spencer

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