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Nature in design

Any professional designer will tell you that nature has a big effect on design concepts in all fields of design

. One of the reasons for that is that natural designs are inherently beautiful, practical and flexible. Biomimicry, an important new class of design, works directly with natural concepts, adapting them to the human world of interior design.

The natural themes in design, past and present

Natural themes are a part of art dating back to ancient times. There's been a spiritual connection between art and nature for so long that nature is a regular part of the greatest artistic forms in history. Traditional art forms and icons contain multiple natural forms. Corporate logos contain many natural forms, floral and animal.

Imitating the most efficient manufacturing processes on Earth has taken a while, but industrial principles are now also becoming linked to natural processes. As both sustainability and new biological technology become major cultural issues, natural themes are taking on new meaning as practical options, as well as matters of conscience.


The development of Biomimicry the general concept of biophilia

Biomimicry is a scientific and commercial principle. Biophilia is the study of natural designs and processes, developing the principles of biomimicry for production. This concept is a global phenomenon, attracting interest at all levels of industry and all areas of industrial design. In practice, Biomimicry in industrial production is geared to creating holistic product life cycles, reducing waste, recycling, and eliminating dangerous substances from production.

Natural processes are used as the working models of production and product life. Successes in reducing waste and increasing cost efficiency have been remarkable. One of the most obvious results of Biomimicry has been the avoidance of costs in high-maintenance bottom line areas like waste elimination. Studies have shown clear indicators of progressive massive increases in savings relative to production volumes.

Natural concepts in interior design

Biomimicry has been a major force in a huge range of design and production innovations. A classic case is the commercial floor covering market, where new design concepts based on biomimicry have been completely reinventing the production and product life cycles. Biomimicry has far exceeded expectations in this field, producing very strong commercial results, as well as high quality green credentials and acceptance from peak industry environmental organisations.


Products like sustainable modular carpet tiles, with full Green Star ratings for flooring, have become actual interior design trends, partly because of their custom design capabilities, but also because of product quality. The very broad range of product lines in this field is a testimony to the adaptability of biomimicry to all areas of production in a traditionally heavily waste and cost prone industry. In the past, old carpets were unsalvageable waste products, producing enormous amounts of waste per year. Now, recycling is drastically reducing the waste management costs for communities, and providing raw materials for sustainable production.

Biomimicry is the new business reality of industry. It's efficient, it saves costs by definition, and it is drastically reducing the burdens of waste and toxicity around the world. This is the practical face of industrial environmentalism, and it's putting into practice the principles of responsible commerce and economics.

Nature in design

By: Taylor Roberts
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