Network Marketing Gurus And Goblins
You sign your distributor application and work hard to build your team
. In a few months you earn an income. It is modest at first, but enough to give you hope that the opportunity you started with is real and the income will grow. Then one day one of your distributors goes off auto ship. You pick up the phone to ask why. That is when you learn that she has run up her credit cards to the tune of $5000 dollars over a 6-month period, her husband is furious and has given her an ultimatum.
You do the math in your head: The auto ship is $200 dollars per month and the starter kit was $750. $1950 is not $5000. Your distributor confesses that she signed up for private coaching at $250 dollars per hour. She was on a conference call you sponsored 6 months ago, the personal coach was there and offered a discount from his usual fee; $250 dollars per hour seemed a small price to pay to break into the big money. There's a problem. The coaching intended to shorten your distributor's learning curve simply drained her bank account knocking her out of your business!
What happened? The Guru Bomb Shell happened.
"'The therapist is an observer and a catalyst. He has no power to "cure" the patient for the cure is entirely out of his handsthe patient is already fully equipped for getting wellSince he (the therapist) is not "responsible for the cure", he is free to enjoy the spectacle of it taking place.'"--------Sheldon B. Kopp, If You Meet the Buddha on the Road, Kill Him!
While Dr. Kopp was talking about the journey of psychotherapy patients toward wellness, he was talking about the very real Guru phenomenon as it relates to psychotherapy. The idea that someone outside of ourselves has the answers: if we would only sit at that person's feet we too will become enlightened and be that much further that much quicker down the road of psychic wellness, wealth, meditation, etc.
Here is the problem: Aside from the most rudimentary issues a person can face, (like a leaky roof) throwing money at a problem will never solve that problem. Years ago while on a conference call, a friend of mine asked a Diamond director in our company if she engaged in any personal development. The Diamond paused and said that she had read Think and Grow Rich. Personal coaching? No. Five-thousand dollar weekend seminar? No.
That Diamond Director had something that neither my friend nor I had at the time, life experience and perspective. She toiled in her business for 5 years retailing product, making a steady, weekly income, until her vision caught up with her business and her business took off. After toiling for 5 years, she went from 500 dollars a week to $30,000 per month over a period of 18 months.
Some of the best team builders I know in the industry do something very well: They control the flow of information from third-party vendors into their organization, utilizing relatively low cost information products created by people who do not offer coaching.
What can you do to inoculate yourself and your team against the guru bombshell? Start with yourself.
First and foremost be honest with yourself about your need for coaching. Have you consistently taken the action steps to promote your business? Are you in regular communication with your upline mentor? Are you using your company's training materials?
Second, be specific. What will you gain from coaching?
Third, what effort will you put forth as a result of coaching that you are not putting forth now? What effort will you put forth while in coaching that you are not putting forth now?
Fourth, understand that any entrepreneurial endeavor is a process. It takes time and effort to learn to play an instrument, speak a language, obtain a college degree. Each of these endeavors requires the learning of a new skill. In addition to hard work, learning that skill may require a tutor, but it is tutoring at the most basic level that will get you to a level of proficiency from which you can decide how far to advance. A toddler just learning to walk, does not need an Olympic track and field coach.
Fifth, understand and accept that the entrepreneur's journey is a process that requires perspective and perspective requires time. Most of us are experiential learners. Someone telling us what to do is simply not sufficient. We have to experience heartaches and joys and work through them gaining experience and perspective through the emotional challenges.
The Guru Bomb Shell happens because a team leader or a downline member introduces a Guru to the team. It generally does not happen by accident. In an industry built on patterns of duplication, why introduce the least duplicatable element of all to your team? Introducing team members to a guru and expecting the same positive result for each person is about as duplicatable as trying to predict the weather.
Dr. Kopp makes a bold statement, "the patient is already fully equipped for getting well." If that statement is true, why put the responsibility for achievement on the Guru? Why not take personal responsibility for the achievement that is truly yours?
by: Ouida Vincent
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