Network Marketing – Is this Amway?

Love it or hate it, Network Marketing is a model of consumer product and service distribution that has been around for decades

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Despite many illegal "look-a-like" business models surfacing over the years, the basic Network Marketing principals remain a positive, LEGAL and powerful method of distribution.

In the last couple of decades, trying to develop a successful Network Marketing Business has been hard. There was a lot of negative thoughts going around during the 1980's, in most cases, unfavourable decisions made by Independent distributors led for an unfair opinion of the industry. Amway for example had several problems relating to the distribution of books and tapes through a specific distributor organisation. Amway has had several lawsuits brought against it, often these were related to Distributors activities and not a fault of the Products or the distribution model.

Despite the fact that problems and negativity arose from individual actions, not as a result of the distribution model itself, and despite literally hundreds of Network Marketing Businesses that have NO connection to Amway. I am still today after more than 15 years in the Network Marketing industry, surprised to hear "Is this Amway?" question with 3 out of every 5 people I speak to.

Amway was the first Network Marketing Company I represented. I started when I was 18. In fact I had the paper work ready to send in waiting to turn 18 (The legal age for distributorship at the time).

I believed in the concept. I agreed with the Model of distribution. I was motivated and determined. What I wasn't prepared for was the huge negative opinion Amway had. I consider my days with Amway a Learning curve. I did learn a lot. I still have books on my shelf that I still refer to everyday for one reason or another.

I no longer represent Amway, though I do have a HUGE emotional connection and belief in the company. It set the basis for many companies that followed. There are now hundreds of Network Marketing Companies that exist due to the concept created (or enhanced) by Amway.

Even though I do not represent Amway now, I am still amazed at the number of people who ask the question when I speak about the company I represent.

"Is this Amway", would probably be at the top of the list as the most asked question or refusal to look at an opportunity.

It is probably an unfair comparison to automatically compare any Network Marketing Organisation to Amway, simply because the model of distribution is the same or similar.

Next time you are offered an opportunity, look a little deeper before asking the infamous question, Is this Amway?

Network Marketing Is this Amway?

By: Eric J. Smith

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