Network Marketing: Make Your Blog Work For You
Network Marketing: Make Your Blog Work For You
Blogs are the frontline and the spokesman of your business. Not even your website can do a better job than a lively and vibrant blog talking about and updating every aspects of your organisation each and every day. Make your blog work for you. Here's how:
Write testimonial
Especially in network marketing, informative and a well-maintained blog with interesting articles about successful recruit testimonials and guest bloggers will help you a long way toward promoting your organisation.
Not to forget write about your experience about how you felt about using your own company's products and services. There is nothing like a self-confessed feelings and a written review of the products uses and benefits.
Product's review
People loves to save money and if you can tell them that redirecting their expenses and buy the company own products and services would help them save and at the same time they can give a walking testimonial to your prospects when they go out prospecting for new recruits.
Why is blog the obvious choice to market your networking business?
It is because blog is both search engine and human friendly. It means that human can have the latest update fast. A well-written blog with relevant contents to your business will be quickly catches up by the search engines and your page being display on the relevant keywords and keyword phrase.
Company's website
It is good to have your own website but do not fret if you do not have one right now. All good network marketing company have their own home domain. If you are just starting out, having your own blog is the best way to start your prospecting campaign online besides the traditional people-meet-people prospecting.
Back-link
Initially you can put a link back to your company's website for your visitors to have a better picture of your business and to ensure that your business opportunity is genuine. People wants to check out the MLM companies first to see if the company have a good track record and whether their products and services are unique and are well-known in the market.
It needs no introduction if the company's brand name and products are synonymous to each other. But if the company is not that popular yet in the networking business, the company's website will have to play a very dominant role in guiding your prospects of whether or not to join your organisation.
Write relevant contents
To make your blog searchable by the search engine, the important aspects here is to make sure that your blog posts are indexed by them. If your posts are not indexed your blog will not be visible. To get crawled and indexed by the search engine bots you have to write relevant contents with good English.
Regular updates
Update your blog daily to give fresh insights into your business. Do not be a spam and stuff your posts with keywords to try to SEO-proof your articles. It would be counter-productive and you risk being down-graded by the search engine for being a content mill. Instead follow this tip and write in clear language and straight to the point as if you are talking to your friends like how you would engage in a conversation.
Proper keyword density
Use your keywords in the appropriate places of your post, like in your heading, sub-heading, body and you conclusion paragraph. Take care of the keyword density to ensure that it will not be penalized by the search engine and drop your rankings. If your posts are unable to appear on the first page of the queries result no one will able to find you. Use your keywords wisely and write normally. Remember write first for human and second for the search engine and you will not go wrong.
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