Network Marketing Opportunity And The Missing Link
The network marketing industry is changing and what worked 10 years ago doesn't work today
. Traditional prospecting and marketing strategies are not nearly as effective in building and sustaining a six figure income in this business as they used to be.
If you have been trying to make money in network marketing this is probably not news to you. You know how difficult it can be to prospect and find people who are ready for your opportunity. The world has changed, people have become more isolated and skeptical.
The problem is not only that traditional prospecting methods don't work at all the problem is that they are time consuming and expensive. Competition in network marketing has driven the cost of obtaining high quality leads in an unending spiral out of control.
Enter the new breed of network marketer who promotes his or her business online and actually get his leads to pay him for learning about his opportunity. Seriously. Those who are succeeding in this business and bringing in six figure incomes are making money on the front end of the prospecting funnel using what is called a funded proposal.
Using a funded proposal to increase cash flow on the front end to fund your marketing is about breaking down the barriers created by opportunity offers and instead appealing to your prospects desire to succeed in whatever business they are already in. It is a fact that a majority of prospects are already involved in a business opportunity and are not making money and therefore are looking for a solution. They are not looking for a new opportunity.
So what happens when you shove your program in their face? They quickly leave your site and move on. Instead offer your prospects a low cost information product using a special report, video or audio content that promises to solve their problem. What is their problem? You can almost be sure it is related to how to get more leads and close more sales in his industry. Your page doesn't pitch a business opportunity at all but focuses on what is keeping the prospect up at night - no leads and no sales.
How much do you charge for your funded proposal product? They are different opinions and it will depend on the value provided but anything from $7 to $30 should cover the cost of your marketing and then some.
By the way, the benefit of a funded proposal is not limited to the financial aspect but the credibility gained by providing valuable information to your prospect is going to position you for an easy close in signing them up in your down line.
Create your own funded proposal or find one already available through one of the many online system in place and get ready to make some money.