Network Marketing Opportunity With Technology

What is network marketing?

What is network marketing?

Network marketing in layman's terms can be best explained as a means of business wherein a company relies on individual or independent contractors for distribution of their goods/services.

Network marketing (also known as multi-level marketing) has a wider reach as compared to other online or offline marketing techniques as individuals refer the company directly to potential customers.

All individuals in a network marketing chain are in fact business owners and they work on grounds similar to that of franchising. In network marketing, parent company distributes products and services through individuals who manage the marketing aspects.

What are the benefits of network marketing?

More and more companies are turning to network marketing as their primary choice of marketing means because of their effectiveness and simplicity. Conventional marketing techniques require buying out airtime or advertising space which can cost millions of dollars and network marketing can reduce this cost to fractions.

Even if you are running a small business, the market presence that you would get with network marketing can level the playing grounds and allow you to take a piece of the market share. As compared to becoming franchisee of large companies, joining a network marketing chain can be cost effective and give you good returns in the long run.

What is the significance of technology in terms of network marketing?

The evolution of technology has certainly had a significant impact on marketing techniques including network marketing. As network marketing is primarily a home-based venture, finding potential customers and newer members to your network with the aid technology such as Internet and social networks would be easier and more effective.

Technology aids in better communication between members, safe and reliable information storage/ transfer, interoperability and collaboration on the World Wide Web. Technology such as web2.0 also allows network marketers to receive as well as provide potential customers with accurate, up-to-the minute information regarding emerging trends and then market the products which would in-turn help boost sales irrespective of seasonal changes.

Before the emergence of technology for marketing, network marketers had to find likeminded business enthusiasts in person and spend hours on the road or over the phone to provide information about specific products or services they were marketing. Technology has allowed network marketers to directly access 'groups' or social networks having similar interests with members who are ready to join the network in an instant.

The unique market that technology has brought on is ever expanding and more and more people are jumping in on the social network bandwagon making network marketing easier. Instead of saturating a given locality or market with a specific product or service, network marketers can now go international or spread their business across borders right from their homes.

by: Wolf Krammell

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