Network Marketing-Peddlers Versus Marketers

Network Marketing-Peddlers Versus Marketers

There are two types of people in the industry of network marketing, peddlers and marketers. Peddlers push their opportunity to everyone they meet or know. Marketers market their value, NOT their opportunity. Peddlers are like direct sales reps; they have, or feel the need to sell now, not later.

Ladies and gentleman, 99% of the network marketing companies out there teach and push the "traditional" way of building the business. Names lists, 3 foot rule, lead lists and hotel meetings to name a few. They teach it is all a numbers game, and in a sense they are right. If someone talks to 100 people, someone is bound to show interest. This is not that duplicatable; most people cannot handle the rejection, and thus are done before they start, if they even start because that phone weighs 500 pounds.

Let's look at it in another light, if you put a lot of effort into making a romantic evening for you and your loved one to spend time together. When it comes to the end of the night and you ask your loved one for a little love and you are turned down, do you think "awesome, only 99 more times and I will 'get lucky'" or are you disappointed? Are you willing to go through another 99 times before your succeed? How likely are you to wait 100 times each time before you give up and slow down on your attempts or stop all together? Make yourself desirable to others.

Peddling is not the most efficient use of your time. People do not buy websites, they buy into people. I will give you an example of this. Have you ever asked for a certain waiter or waitress? How about do you ever stay at the same hotel or always drink a specific soda? What does this have to do with network marketing? Ladies and gentleman, you buy the same soda, stay at the same hotel and ask for the same waiter or waitress because you have made a connection with them. The waitress is always nice and the hotel is always clean and the soda is always the same. You have bought into the branding of that product, service or personality, you trust it to give you what you like and in return you reward it or them with buying their product or whatever it is they offer.

Let's look at this as it pertains to the network marketing arena. Let's say that you have shown your business opportunity to a prospect and let's say they actually like what they see and are interested. They are going to go to Google and search out your company name. Chances are they are not going to find you, right? They are going to find someone who understands this concept and has branded themselves as an expert in the industry and has built a huge organization. They are making a large income, and...you have just done some serious community service for that rep in that particular company. You just gave that rep a new customer or new rep because the prospect you were talking to was attracted to that expert and not you. They feel that the representative that they found will be likely to get them to the bank and you are not.

Peddlers push their opportunity. Marketers market value.

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