Network Marketing and Branding - How to Select the Best Attraction Marketing System

In this article, we explain how to choose the best attraction marketing system for your business

. More often than not, an attraction marketing system is most useful with either network marketing or affiliate marketing on the Internet, but the concepts are useful to most any business model. Rather than discuss specific systems now available on the market, we provide criteria for choosing among those that are available.

If you have not answered the question in your mind whether or not you need an attraction marketing system, then consider the following. Do you really enjoy wandering around in shopping malls, prospecting strangers at the gas pump, and pestering your friends and family? What would it be like for prospects to contact you vs. making cold calls? Notwithstanding their computer abilities, every business owner must engage in branding of the most important part of their business, "You, Inc." This is attraction marketing's core principle.

So what are the criteria used to select an attraction marketing system? The needs of each business will dictate the best system choice. For instance, not everyone will be interested in an online marketing approach, yet appreciate the need for establishment of their brand. Almost everybody will need to participate in branding "You, Inc."

A complete attraction marketing system will include personal branding, a squeeze page including a valuable offer, sales page, and autoresponder for relationship building via email contact. Of these components, we recommend using all elements, but only personal branding is absolutely necessary.

* Personal Branding The most effective mechanism for personal branding is a WordPress blog. If not engaged in internet marketing, then alternate blog sites are acceptable but still not recommended. Rather than branding your parent company and continuing to "donate" prospects to other leaders in the company who have established their "brand," it is best to have your own Internet presence.

* Landing/Capture Page Your blog can also double as a capture page. e.g., include an offer of free training or an ebook in exchange for your prospect's contact information. Capture pages operate better than a blog, since they are dedicated to a single purpose vs. a blog in that it has much more distracting content and links to take your visitor away from your main purpose.

* Sales Page Now that the prospect has accepted your valuable free offer, it is usually time to make a first closing attempt. This offer should be at a low price point, under $40 usually, and offer extremely high value. In contrast to the landing page, the sales page should be extremely detailed and lengthy, containing extensive testimonials about the value of what is offered.

* Autoresponder/email system Now that you've established a relationship with the prospect and given him/her significant value, an email campaign via autoresponder is effective and efficient to build a deeper relationship with your prospect. Personal contact via other available means is advised in addition to the autoresponder campaign, including telephone and/or snail mail.

Now you're a little dangerous, but ready to start evaluating from among the leading systems on the market. In the future, we'll evaluate the leading systems available today vs. developing a system from "scratch."

Network Marketing and Branding - How to Select the Best Attraction Marketing System

By: Jim Green

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