Network Marketing-the 3 Most Common Mistakes Made By Network Marketers
Youre 30 days into your network marketing business
. Youre achieving results, but not at the speed you desire. So far youve enrolled 2 persons into your business and sold more than $200 worth in products. You begin questioning your decision about joining the MLM industry. You wonder if your family and friends perception of the network marketing industry being a pyramid is right on target.
Stop. Breathe in. Now exhale. Its time to reevaluate your game.
Youre probably committing the 3 most common mistakes made by network marketers who enter the industry without any prior knowledge of operating their own business.
Mistake #1-You Are Pitching Your Business-You focus on the compensation plan and the amazing results that can be yielded from the products of your company. This only leaves your prospect thinking who is this person, and why in the world does he/she believe I would buy anything from him/her, let alone sign up in his/her business? In your prospects eyes you are a peddler rather than a marketer.
Solution: Get acquainted with your prospect. Identify his/her problem and provide a solution.
Mistake #2-You Dont Have A Lead Capture Page-When you sign up with an MLM company you market the companys replicated website which is also used by hundreds of network marketers signing up with the same company. By executing this practice, you are still part of the crowd, and youre leaving hundreds of leads on the table.
Solution: Obtain a lead capture page. Create a lead capture page that gives away a free resource to those who are interested in acquiring additional information on the business. For example, develop a blueprint for achieving success in your specific MLM company. This can be done through interviews with some of the top distributors in your company.
Mistake #3-You Dont Follow Up With Your Leads-You receive their voicemail, but you freeze when its time to return their calls. By doing so, you are passing up on countless opportunities to become a solution provider.
Solution: Follow up with your leads. Prepare a script to guide your conversation with your prospect. This will allow you to receive the information that is required for you to introduce your business.