Network instead of toys, games invasion of the U.S. children's entertainment area - children's toys, the United States, the Internet -
Network instead of toys, games invasion of the U.S
. children's entertainment area - children's toys, the United States, the Internet -
9-year-old Pulisilei most like a "cartoon dolls department stores," the virtual world, you can chat to all kinds of celebrities putting on his side cap.
Some scholars have said, childhood is gone. With the Internet and audio-visual technology in depth, books, children can no longer stop to glimpse the future of the adult world. However, children who grow up with the mouse, not content to be a couch potato. Virtual space, not only Myspace and SecondeLife, adults are no longer patent. The new online game operators, aimed at the younger man. Doll, over every family ... ... the traditional "childhood project" has become a new network of excitement. Points a little mouse, the new generation are already starting off their virtual childhood.
Recently, a number of target children's games websites quickly occupied the global market. These sites to fully mobilize the enthusiasm of children involved in the game, providing figures, clothing, accessories, scenes and other colorful designs, deeply attracted a large number of children users. Children after school in the United States, these are children of the virtual game space is at an alarming rate popular. But on the other hand, advertising and business information on childhood invasion, but also full of parents and scholars worried.
School on the last "baby department store"
9 years old Pulisilei recently fell in love with the Internet, precisely, she is in love for children?? Particular design of the virtual world of the little girl. Do not misunderstand, "Second Life" (SecondLife) of the adult world is not for her, her favorite Web site called "cartoon doll department stores."
In this popular website, while Pulisilei can chat with friends, while to the virtual doll dress: dress, hair, wear jewelry. Better than Barbie, Pulisilei said, "to spend money to dress Barbie, the website, but free."
Recently, such as online interactive games, children's website designed for 10 million Pulisilei fascinated. This virtual version of Barbie, let the children bring into full play the initiative and express themselves through clothing.
The same as the flu spread
It is reported that a wide range of such sites: Club Penguin, Habbo Hotel, Star doll ... ... website from simple interactive games and chat software, to complete the background of the mountains into the sea the virtual world everything. In the past year, the child hits the target population of the site quickly grew 68%. In the summer and other holidays, click-through rate in particular. Researchers estimate that these websites attracted more than 20 million global users. Media analyst Zuoshi? Bonov said: "These sites are quickly popular among children, as if the spread of influenza in the classroom as the speed."
Learned that these sites are facing very stiff competition. Born in the United States will grasp the mouse generation, is the object of their contention. Ivan? Pailin is "cartoon doll department stores," CEO, said: "When I started this site, I thought it would be a fun and comical projects. But now, someone joked to start buying murder about. "
Fashion and money invasive childhood Dress up game in the crazy occupation
network market tide, even the "doll world," the originator of the "Barbie" also hold herself back any. Not long ago, Barbie started barbiegirls.com site, this popular doll around the world into the virtual world.
Soared as users of these sites in recent months introduced new marketing strategies. More than 3 million hits a month of "cartoon doll department store" started to charge 8 U.S. dollars in monthly player. "I generation" (Weeworld) of users concentrated in the 13 to 25 years of age. Recently, a brand of candy to them and signed an agreement to step onto the website of the toy bag printed with the mark.
"Star child" site already has ads. Now, users can buy virtual currency through mobile phones, to make their online wardrobe, "off" together. The "Club Penguin" This site has 400 million users, has begun to charge 5.95 U.S. dollars monthly, so that they can adopt more pets online doll, you can also play ice fishing and hockey.
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Network instead of toys, games invasion of the U.S. children's entertainment area - children's toys, the United States, the Internet - Anaheim