Never Do These Amateur Mistakes With Your Promotional Calendars

If you are new to printing promotional calendars

, I have to tell you that you must go beyond just relying on typical calendar templates. Promotional calendars are more than just an advertisement. They are supposed to be both useful a calendar table and a public relations portal. So you have to balance your designs out.

In this special guide for newcomers to calendar printing for promotions, I am going to tell you about the amateur mistakes that you must avoid to make your calendars work. Below are five of the most important that you must never forget.

1.Too many marketing messages I have seen many promotional calendars fail because they are just too loud with the marketing messages. It might sound good to really hem those marketing messages in for the readers, the side effect of this is that it makes the color calendars less functional and appealing. A good marketing calendar will have a good balance of marketing messages, aesthetic quality and calendar functionality. This should be your goal always when printing marketing calendars.

2.Lack of decorative/appealing images Another mistake that you should definitely avoid in developing promotional calendars is the lack of decorative or appealing images. It is common for newcomers to this field to use the images in the promotional calendar for advertisements. The great mistake is to not make those advertisements look more decorative or appealing. Calendars are made not just for the calendar tables, but for their decorative quality as well. So make sure that when you print those marketing calendars you try to use more appealing images.

3.Cheapening the calendar materials If the budget in calendar printing is limited, one big mistake that people can commit is to cheapen the calendar materials. While on the short term this will fix resource problems, on the long term, those calendars will not be able to look good enough to do their job. Cheap materials for calendar printing will often deteriorate easily, making for a really bad looking calendar after a few months. If you cant at least print calendars in a decent enough quality you should just use another kind of promotional tool. It is not really worth it to print cheap calendars for marketing.

4.Using small configurations Another common amateur mistake is to print really small marketing calendars. I know that doing your print calendars in a smaller size can save you money, but this also translates into calendars that are inefficient at communicating marketing messages, not to mention the fact that they lose their decorative value as well if they are really small. So again, if you really cant afford doing calendar printing properly then you might as well use another kind of promotional tool. Marketing calendars need to be of a certain significant size to do their job, otherwise, they wont really be as useful for your marketing goals as you want them to be.

5.Lack of posting functionality - Finally, most amateurs tend to forget that when you are printing calendars, you need the configuration to be right for posting. This means not merely binding the calendars, but also putting in features that makes the calendars easy to post. Putting in eyelets on the top of the color calendars for example are a simple and cheap way to improve posting functionality. If you do not put simple things like these, your promotional color calendars will be harder to post, and therefore harder to use and read.

Great! Now, read through all the mistakes again and commit them to memory. In this way, you will not commit any more amateur mistakes in calendar printing.

by: charen smith

POST COMMENT

What Are the Advantages of Open Source Website Builder Software? Wholesale Drop Shipping Tips - Web site the Most Dependable Wholesale Dropshipping Partners Via Salehoo The Secrets Of Getting Free Google Traffic Excellent Seo Strategies Which Brings Your Sites To Google Front Page How To Utilize Promotional Merchandise To Advertise Your Enterprise And Delight Your Prospects Let Website Conversion Sell Your Products Making a living with Content articles: Niche Sites How to get Free Website Traffic - Free Traffic Basics 101 Graphic and Web Design: All That You Need for Your Website's Success Golden Rules for website Designer to develop Perfect Website How to Get Backlinks for Your Website? How To Keep Your Website Useful For Visitors And Competitive To Attain Excellence Choose A Good SEO India company and Increase Traffic On Your Website