Never Give Up

"Blue Ribbon Sports" company-Nike's predecessor was established in 1963 by Bill Bowerman and Phil Knight, two alumnus of University of Oregon

. Nike's history was started from 1972 since they changed its name into Nike.

In 1962, Phil Knight, business school graduate, overhear the "Oregon Journal" staff, were being debated in Japan Nikon cameras which will replace the expensive German-made Leicas cameras in one day. As a running player in University of Oregon middle-distance running, Phil Knight believes that if Japanese manufacturers who are good at in low-cost production, can make good quality running shoes, a new market will be opened by taking this price advantage. Then they can compete with the European footwear manufacturers, such as Adidas and Puma, etc. In the summer of 1963 after graduation, Knight went to Japan in order to meet with Onitsuka-manager of the Onitsuka Tiger sports shoes company. When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. These samples impressed to the legendary Oregon coach, so he agreed to invest $ 500, and became a partner. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. After he resigned from his job; he started to import more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.

In 1966, Bowerman had been trying to use a variety of different methods of making shoes lighter, Bowerman sent one pair of his own design shoes to Onitsuka company, this pair of shoes called Cortez. Cortez became a top selling point in the track field. In a total, BRS has sold more than $ 1 million pairs of shoes till the year of 1969. The great depend on Onitsuka Japanese companies made them worried about the relationship with the company. No sooner than that, the relationship was really broken, and the cooperation was threatened. Knight thinks it's time to solve new challenge. Because of the breach, they cut off the company's cooperation relations with the Onitsuka, he found one Exeter factory and cooperated with a trading company-Japan Nissho Iwai company which provide them with credit financing, starting with a new name and trademark shoes sales. The name "Nike" came from the ancient Greek mythology became the company's name. A local female student Caroline Davidson design a fat GOGO symbol as the landmark of Nike. The "Swoosh" (means "wind flying past") became the world famous symbol to the great success of Nike.

Nike's business has spread all over the world on about six continents. The total number of employees reached 22,000 people, with the company's shippers, retailers, and other personnel service close to 1 million people. Nike has always inspired the world for every athlete and offers the best products as a glorious task. Nike's language is the language of movement. The company has always been committed to each individual to create opportunity to show themselves. Nike knows only use of advanced technology can produce the best products. Nike spend much money in manpower and material resources to the development of new shoes.

by: Aaron Green

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