New Century Marketing Management Biggest Misunderstanding? Theory Is King

Reason that "theory is king" is the marketing management of this century's greatest

misunderstanding is mainly based on two considerations, see the following analysis.

[HC Lighting Net] I say, "theory is king" is this century Marketing Management The biggest misunderstanding is mainly based on two considerations:

First: theory itself has a natural flaw!

In fact, the defect does not affect the theory of beauty and perfection, but this is the flaw, so that theory seems more perfect and beautiful!

First, all the theories are expressed with the language and letter, the language of the appeal and the text of the modification function is not questioned, it is two kinds of knowledge, eloquence Carnegie study abroad and domestic with " Wen Xin Diao Long "and other great works. Language and words are expressions of human thought to create them, and they expressed the process of thinking people, while the exercise of the landscaping and distorted thinking, two functions! People's thinking come from? From practice and to the fact, spoken and written language and thought has been away from, then they certainly farther away from reality, no reality can be fully expressed in language and writing, which is the natural distance between theory and reality, or, The ancients would not have "At this point, silence speaks" and "No Words Book" argument, and theory and the reality of it has been expressed with such distance, not to mention the immediate realistic?

Second, the theory of natural defects, from the theory of distribution channels, communication channels, although many theories, but in the final analysis is spread through human thought, some people create a theory that some people in the dissemination of these theories, the theory is through filter before millions of people thinking the spread, it is undeniable that in the process of communication in the heart of the revised theory of the people, to make it more realistic, but the transmission rate of the error correction process is completely controllable, so many theories , in error cases do not control the mass, more or less, when the distant past when the interpretation of reality, is not very easy to form a terrible misunderstanding?

Second: is the theory that people look at the attitude.

Theory of defects, the difference between theory and reality, this is not terrible, it is also a natural opportunity, a creation and development opportunities. Alarming is the attitude we look at theory, it is whether we can get out of the key Wrong!

First, create a theory of people's attitude to the theory, theory of people to create realistic. We should think deeply about why we should create some theory to guide our practice? To explain his point of view? In order to describe reality? In order to convince others and get respect? Or ... ...? So in the end a component of which the majority do? I just want to give a simple example - the book! Why a book to write as a famous sequence, the author married to fame, we respect the reality of personal bias or thinking? We strive to raise the author's authority, is not to be more convincing theory of why we must convince everyone the theory? We tried to convince everyone, is not because we are convinced that their theory can be applied to all the facts?

New Century Marketing Management Biggest Misunderstanding? Theory Is King

By: frbiz2@foxmail.com

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