Today clothing lines use New Era as a basis for their designs
, ranging from major lines like the LRG up to some underground crews that have their clothing line like the L.A's Wild Ones. Of course traditionally the designs include all the traditional sport or city styled images, but each year there are more and more independently designed and creative caps like the new Celeste Cap by King Apparel. Often the design represents a play on an existing NewEra cap, like the wild ones cap mentioned above, plating on the popular LA sign standing for... surprise Los Angeles. One of the best things about New Era is that in many countries it is directly associated with hip-hop music, more than any other clothing or attribute. Often it is purchased by rappers even regardless of the main brand. New Era caps are used as elements of break-dance and on-stage show by lots of different artists. New Era became one of the attributes that united people involved in urban culture worldwide and became something of a sign.