New Management Boosts Sales Of Jaguar Collection

Prestige - It is either something that cars have or they don't

. There are certain manufacturers that will always be up near the top of the list of manufacturers who consumers will hold with high regard and there are other companies that will be able to join the ranks of these top brands.

The latest Jaguar collection proves how a company that once battled with giants before falling from supremacy, can battle back to the big time and re-establish itself as one of the main players in the market. The company has been working hard behind the scenes for a long period of time, and although the Jaguar XK, which has always been closely modelled on the Aston Martin DB series has managed to keep the company afloat in tough economic times, the latest range of cars in the Jaguar collection helps to project that collection into the spotlight kicking and screaming and grabbing the attention of the entire market.

The new Jaguar XF provides consumers with a compromise on the ultra sporty XK, providing the user with more saloon styling and a host of new and improved features, which will have BMW and Mercedes looking on anxiously from the sidelines. It has been aggressively styled to provide a sporty, competitive edge for the market. It is a tactic that pays off massively as people get to have all the sporty characteristics of a sports car with the benefits of a saloon car.

The other new model in the Jaguar collection that has been causing quite a stir is the XJ. Long and sleek and looking to appeal to business men who want to get around in style the car fulfils in every area. Normally if you were looking for a large executive cruiser then you would look at a BMW 7 series or maybe a Mercedes Maybach, but thanks to the hard work that the engineers at Jaguar have been putting in, there is now a third option to consider.

Ever since the company got taken over by the Indian Tata Motors Ltd in 2008, it has been on an upward trend. It just goes to show what a change in management can do for a company and its brand. And it is not only the cars that have seen an upturn in sales. The Jaguar collection of clothes has also seen a massive upturn in profits following the change in ownership.

If you want to find out more about the Jaguar collection in 2010, either cars or clothes, then a quick search within Google should provide you with a host of companies that can provide you with information.

by: Dominic Donaldson

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