New Product Development Process

New product development should be the vital component for product policy and management for those

, who want to continue to exist in todays competitive world. It is the time of need, to launch new products timely because of changing demands and the customer needs to follow new trends, which are prevailing in the society. The key to success and sustainability is the companys innovative approach towards new product development.

New product development is not an easy process. Most of the companies use a structured and well-highly organized approach for new product development. It needs an incredible amount of time and research. First off, the idea is generated based on the needs of the customers. The idea then gets transformed into concept, then it is tested to evaluate the characteristics of the product along with feasibility, target market and production cost. After this sale, the most important step is based on the customers feedback. Customer needs are more important than the quality of the product. After this step, profitability evaluation is done and then prototype of the product is made. It is then market tested and changes are made accordingly.

Now after this process, this prototype is converted to benchmark for an end product and production gets started based on the final study of logistics, operations and resource needs etc. Marketing activities, advertisement, promotions etc are the next step to promote the sale of the final product. Research is the key element in the new product development process.

The use of plastic bottles expanded over time and now they are used in health, beauty aids and food containers along with household products for safer, lighter and easy to handle features. Plastic bottle designs are versatile. Before deciding about the plastic bottle design, there are many things to consider such as product end user, bottle hold, options of molding and filling, and other packing considerations. Innovative and attractive, plastic bottle design help in the promotion of products.

Along with good plastic bottle design, structural branding design is also essential to give the product memorable brand identity.

Branding is a perception, when money is spent on building the perception of the individual, for that particular brand it is called strengthening the brand. Structural Branding Design is also important to make the brand strong enough to impact the individual's purchase behavior, which is called brand trust.

Designers do Structural Branding Design to strengthen brands and generate the shortcuts between brand essentials and individuals perceptions. Structural branding design helps create designs that focus on making certain that users accomplish goals, which have long term effect on brand strength. Successful companies earning high profits, spend a lot on structural branding design to strengthen brand perception.

by: Liljeqvist Wargo

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