New Rules of Marketing Communications
New Rules of Marketing Communications
New Rules of Marketing Communications
The Internet has been and continues to affect nearly all facets of corporate communications. Although the industrial sector is lagging behind in terms of embracing all that the Internet has to offer, especially in the field of social media are beginning to take notice. Websites for industrial companies are redefined with a more strategic role is the search engine optimized. Manufacturers who laughed at all the fuss about Twitter a year ago are suddenly appearing on your Twitter verse and taking first steps in the marketing of social media. Engineers in industrial companies are joining groups on LinkedIn for industrial enterprises in which there are discussions about how best to exploit the potential of networks of social media.
Industrial Marketing and sales are beginning to change paradigms. The days of "hard sell" and "Marketing your face" are over. Customers and clients are looking for relationships with suppliers not just their products and services. Services sector, some commercial experience is often provided for free before being paid. The world is shrinking and competition is intensifying. Customers expect their vendors is available in Internet time "(24 / 7) than the traditional 8-5 working days. Social media has created an environment in which companies that receive attention are the companies that have more Well, social.
As all these changes and new forms of communication are changing, it is good to understand the new rules of engagement for networking. I read a blog post by Brad right to the north, a company developing web content, but with a short list of best practices for communication in the social web. I could not say it better I, what follows is a list of Brad directly from his job.
How companies should report on social networks
1. be available. People expect companies to respond and at any time of day. Walls of the enterprise and hierarchical structures of communication must be dismantled.
2. is authentic. Spin doctors came out. Admit your mistakes, the recognition of ignorance, seeking input and advice.
3. be open. Customers who want to see behind the curtain. They want to understand your thinking, policies, plans and products, and reject a start.
4. be relevant. We are flooded with information on the web. The communication should care.
5. be brief. We are inundated with information online. Communication has become the point quickly.
6. Get personal, Social Web social. People want to work with people, not faceless companies. Mixing business with pleasure is gone taboo table stakes.
7. Give to get. Hardball negotiating tactics to go over like a lead balloon in social media. Bloggers and online networkers are generous to a lot of people who believe that no good deed goes a monetary value. This is a new way of thinking of some organizations, but necessary.
8. No more drumming. Sales places emphatic repeated ad nauseam on Twitter and a corporate blog will eventually fall on deaf ears. The media should cover a wide range of issues directly, indirectly or not related to the product and service base.
9. Have fun. We have said it's OK to combine business and pleasure. Spice up web presence with video light, contests, and acceptable content key change happens quickly.
10. Be valid. When most people go online, they are thirsty for news. Doing business relevant and interesting content to the maximum interest.
11. Using language. The stories are compelling because they always have been. Communication Style successful business today is based on the tale, not a sterile recitation of the features and benefits.
12. Be SEO Aware. Web content must speak convincingly to the search engines and humans. The correct use of keywords, HTML tags and other SEO Copywriting techniques to a significantly more visible in search, and bring the parties most interested in the table.
13. Reach Out rolls. Thousands of social networking platforms and the millions of blogs, the challenge is to find out what your customers are, and then keep them in peat. Build-it-and-who-must-come and philosophy and to always question my opinion cannot succeed in a social network.
14. Go to Maps Go Long. With the need for brevity, relevance, timeliness, and anything else that communication online sales forces us to improve our skills. Initial communication should be compact and compelling to attract attention and establish credibility. Later, the notification must be deep and rich information to maintain credibility and build long term relationships.
15. Increase your Hotness. After all these rules transforms individuals and organizations communication centers of communication Wallflower. As information flows across the organization to customers, prospective employees for peer evangelists, expand opportunities opportunities for businesses, new relationships, strengthening relationships, collaborations Free Web content, new bearings
Is Magniwork A Scam Is Penny Stock Prophet A Scam What Was Darvocet Pulled From Markets Across USA? Existing Technical Analysis of Markets 2 Proven Strategies in Postcard Marketing Social Media's Role in Online Marketing Marketing Tips For Actors - The Most Crucial 30 Seconds of Your Career Android market share to near 50 percent Commercial Property Market of Gurgaon Highly effective Substantial Ticket Marketing - 2 Marvelous Strategies To Jumpstart Your High Ticket Advertising and marketing No Nonsense Muscle Building Scam - No Nonsense Muscle Building Pdf 3 Ideas for Facebook Promoting Profits How to buy slimming products without getting scammed