New Technologies Are Emerging Flat-panel Market Refused To Price War - Flat-panel Tvs, Skyworth Tv -

60% of its market share for domestic flat-panel TV businesses can only be "temporary

solution." Although flat-panel technology, the domestic flat-panel TV technology and foreign investment objective is compared to the gap, and Chi Mei Optoelectronics, AUO machine TV manufacturers and the Mainland strategic addition to dredge the channel of supply and demand, but also to improve the domestic flat-panel TV products their own values ... ...

Emergence of new technologies China Flat Panel TV Price competition in the market once again entered the Year of the Ox. 2009, LED, green, thin and so a new round of high-end technology to flat panel display technology revolution. Many foreign brand concept-based technology in the next 1-2 years will be used to the brand's mainstream products, domestic flat-panel TV manufacturers therefore face serious challenges.

Domestic manufacturers to achieve mass breakout

Experienced a six-month low after the end of last year with domestic brands

Panel Cost advantage of the rapid decline began a full counterattack.

China Electronic Chamber of Commerce in China

Home Appliances Market Research Group released a joint investigation report shows that impact of the global economic situation, since last July, the Chinese flat panel TV product export volume in 2007 compared with basically no growth, after the November and December have even signs of negative growth. The shrinkage of the international consumer market, triggered the upstream flat panel TV inventory backlog, the Taiwan panel makers to ease the pressure began to significantly lower panel prices, which eventually led to its biggest customer?? Domestic flat-panel TV manufacturers prices gained more space .

Consumer electronics China Electronic Chamber of Commerce survey of the Office of Lee told reporters that in November last year as a starting point

Hisense , TCL , Skyworth and Chang Other domestic TV Brand coincidentally announced its full line of LCD TV price cuts, the maximum drop of 30%. Hisense, Skyworth and other 55-inch LCD TV is less than the price of foreign products with the size of 3-5 times, extending their reach to the foreign brands has been the dominant size of 50 inches and larger areas. Domestic large-screen LCD below 1 million line of popular psychology, but also broke the advantage line of defense against foreign brands. Thus, the domestic flat-panel TV business be common in the favorable factors finally hit the field the help of "turnaround."

Large-scale counterattack brewing foreign brands Domestic flat-panel TV consumer market has been flooded with the value of war and a call for a price war. Early in this year's Consumer Electronics Show,

Sony , Samsung, LG Electronics, Sharp, Toshiba, etc. Almost all flat panel TV brand in the performance of foreign capital, virtually in the early declaration of war to the Chinese flat panel TV business.

It is understood that over the years Consumer Electronics Show in the "show" products are the main event, while the technology demonstrated at the next mainstream consumer market is undoubtedly the "benchmark", but this time foreign manufacturers of flat-panel display and differentiation in previous years, the development of different, consistent with their technology-oriented, lock LED, ultra-thin and energy-saving three aspects of environmental protection, has been advocated by the next generation of OLED display technology remains stagnant.

China Electronic Chamber of Commerce Deputy Secretary

appliance expert Lu Renbo not think that the Consumer Electronics Show, flat panel display products business is the more practical features of the largest and technology can quickly be applied to the next production sales, that is, these cutting-edge technology from our very near, the Chinese consumer market is expected to see these products with the world.

To sublimate the domestic flat-panel industry cooperation

Technology with high-profile publicity foreign brands compared to national brands price promote first is obviously some far-fetched. Lu Renbo said the financial crisis of 2009, although the price war is a very effective means of competition, but to go hand in hand into the face of foreign brands in order to "LED, ultra-thin, green energy" as the basis of flat-panel TV age, national brands should strive to keep up the pace.

Recent years, the price war's "great achievements" for the domestic flat-panel TV business, "cool" propaganda in the technology investment. Lee of the view that more than 60% market share of domestic flat-panel TV business for now is only "temporary solution." Although flat-panel technology, domestic and foreign investment compared to flat screen technology is objectively there is a gap, but there are some opportunities. China Taiwan Chi Mei, AU Optronics machine TV manufacturers and the Mainland strategic supply and demand than to clear the channel, but also to domestic flat-panel TV products to enhance their own value. Chi Mei high-profile publicity in their energy-saving, ultra-thin LCD screen, while the downstream whole machine manufacturing company has given up the "energy-saving, ultra-thin" favorable selling point, and select the "Skyworth 55-inch LCD TV as low as 10,000 yuan," as a publicity stunt Obviously, the lack of market coordination.

by: gaga

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