New Ways to Use Postcards for Marketing

New Ways to Use Postcards for Marketing

New Ways to Use Postcards for Marketing

Instead of mailing your postcards, you can also try doing something totally different with your postcard printing. There are always great rewards to be had by going for new and innovative ways to use postcard printing for marketing. Let me give you a couple of these new tricks to liven up and make your color postcards for marketing a little bit more useful.

1. Postcards as special hang tags Postcards are of course essentially cards that are tough and can be deployed anywhere. So besides sending them out in mail, you can practically stick them anywhere that you need an additional marketing tool on. This means that marketing postcards can be used as great hang tags that you can attach to your actual products.

They might be a bit large, depending on your product, but placing those color postcards as hang tags gives an extra powerful tool that hems in that marketing message. You will find that more people will respond to this marketing postcard than your regular hang tags. Of course, you can also customize the postcard hang tag so that people can use it to send extra orders or up sells.

2. Postcards as survey marketing forms You can also use your color postcards as survey marketing forms. People like answering surveys every so often and using a color postcard as a primary medium for it means that people will appreciate the short and stylish way it is implemented. Besides that, they will "accidentally" read your marketing messages as they read the survey instructions and information. You can basically gather data and do quick marketing right at the same time with these kinds of custom postcards.

3. Postcards as direct coupons You can also design your color postcards in such a way that they become direct coupons. People like getting coupons and if you send color postcards as coupons to their doorstep, more often than not, they will respond to it. In fact, this can be so successful that people will be asking for more marketing postcards sent to their door as long as it is also a coupon. Just make sure that you of course manage this postcard offer, but done well, you can get a lot of marketing done and get tons of responses to boot.

4. Postcards as collectibles You can also print color postcards that can be collected by people. People like getting beautiful and novelty type color postcards of course which they can display in their respective personal spaces. Not only does it make their spaces more personal, but it also makes them a lot happier looking at these personal and novel touches. So with the right kind of collectible postcard idea, you can market yourself or your products in a subtle but effective way to people.

5. Postcards as commemorative items Finally, you can print color postcards as commemorative items. It can be an anniversary of sorts that is important to your readers or to your community. People typically welcome receiving these things as reminders or mementos of certain events. Of course, you can also offer that commemorative greeting along with some small marketing messages inserted within the designs.

So as you can see, direct mail marketing using postcards is not just about sending those custom postcards in. There are new and every interesting type color postcard marketing tricks that you can use to surprise and engage your custom postcard readers. Try them out now!

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