New e-brochure: Now it's much easier to reach your online audience

New e-brochure: Now it's much easier to reach your online audience

Marketing your business? The Internet is changing the face of everything. It is transforming the way people connect, communicate, share information, conduct research, entertain themselves and buy and sell goods and services. What's more, it's also changing the way businesses and healthcare practice market themselves to patients and referral sources.

For instance, take the traditional brochure. For long a staple of the marketing world, even the printed brochure is evolving toward digital media. Now it has evolved into an electronic brochure or e-brochure. This is as much like a printed brochure as it's an orange is like an apple.

So what is it that makes an e-brochure so different?

Both contain words and images and this is the only similarity between a printed brochure and an e-brochure. Further than that, the printed brochure is just a printed piece. There are many advantages that come with an e-brochure; it's a living, breathing, page-turning, interactive digital piece that can be shared across the Internet, sent across the globe or stored and transported easily on a computer mini-desk.

Contrary to a printed brochure, the online version can include interactive forms, live links, multimedia, streaming sound and video, all thoroughly customized for your individual practice needs. In fact, it is the just the right media for an online world. Also, it is the perfect way to reach out to your increasing online audience of patients, potential patients and referral sources. An e-brochure, unlike its printed counterpart, can also be changed or revised as often as you wish without reprint costs. Normally, revisions can be made within 24-48 hours with little or no downtime. And to add to it all, pages and new content can be added as your practice grows.

And the good news is your audience doesn't need to install any special software or applications to have a look at your e-brochure. Marketing your business couldn't have been any easier!

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