News in brief: Allied Wallet owner settles; Zynga; Betfair; PartyCasino

The owner of payment processor for US- websites has agreed to to settle transactions in the Renminbi currency

. Allied Wallet becomes one of the first merchant services providers to allow settlement in the Renminbi through the China UnionPay solution. This shift marks a key point in the internationalization of the Renminbi which has been growing very strong over the course of 2010. With this addition, Allied Wallet will enable any of its thousands of merchants to efficiently sell goods and services to the People's Republic of China. Allied Wallet is a merchant services provider which allows websites to accept credit cards online. Allied Wallet also offers a state of the art e-wallet solution and cutting edge ACH processing services.

Zynga has launched the first localised version of its Facebook-focused Zynga Poker game. Zynga Texas Poker will be available in Mandarin Chinese for Facebook players in Hong Kong and Taiwan. Zynga Poker is currently played by 28 million people a month, making it the world's largest online form of the game.

Betfair is to launch its biggest-ever marketing campaign aimed at positioning itself as The World's Biggest Betting Community'. The Cut Out The Middleman' campaign created by the Albion London agency will launch on TV and online on 21 August, demonstrates how Betfair's unique betting exchange proposition gives people better odds than they would get from traditional bookmakers. A UK and European TV push will be supported by global online PR, CRM, natural and paid search strategies.

PartyCasino is to release three new games developed by NexGen Gaming, Slide-a-Wild, SuperBet and Select-a-Play.

News in brief: Allied Wallet owner settles; Zynga; Betfair; PartyCasino

By: Stephanie Lewis

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