Newsletter Prospecting Strategy
Newsletter Prospecting Strategy
Newsletter Prospecting Strategy
The art of newsletter marketing is a highly profitable method used for searching to create good quality business leads. A regularly distributed publication usually about one topic of interest to its subscribers, Newsletters are good to accomplish a constant information source. General attributes of newsletters include news, upcoming events of related organizations, as well as contact information for general inquiries.
Many newsletters are published by clubs, churches, societies, associations and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as moneymaking ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy.
There are two distinct methods of newsletter marketing, one being printed(on paper) including newspapers and leaflets. The other one is digital (on the internet) including newsletters delivered electronically via email (e-newsletters) which have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence. The digital formats vary from the simplest format, text to highly designable formats like pdf and html. The use of more formatting and web 2.0 attributes like video and audio have become a market standard all over the world.
In examining the three different types or models of newsletters; (marketing or promotional, expert, and personal), It is apparent that each type of newsletter shares common characteristics. These are:
(1) Newsletter Content - Newsletters are of no use if they don't have content. Sources should be searched out for articles, fillers, and photos either free or "for money" choices. Then, there is always "self creation" of content. Choose the type of content that appeals to your specific audience and write a newsletter that is sure to get READ !.
(2) Newsletter Design-Newsletter formats are key in using grids, content, and use of photos in newsletter design. Whether producing simple one-page fliers or glossy, four-color multi- page periodicals, The aim in newsletter design is to present your content in an attractive, effective package.
(3) Newsletter Planning and Strategy- Newsletters are not ADS ! The purpose of a newsletter is not to be an in-your-face advertising message. Your newsletter will be much more successful if you plan to be more subtle.
The type of newsletter used as a base chosen when you choose to create a newsletter can and will influence the content, style, formats, tools needed and more. The Promotional newsletter is most commonly used by businesses to promote a product or service. Also called a marketing newsletter, a promotional or marketing newsletter is typically sent to current or prospective customers free of charge but, lately paid subscriber models have become more common. The promotional newsletter tries to turn prospects into customers and customers into repeat customers.
Relationship newsletters such as club newsletters, employee newsletters, churches newsletters, etc. focus on shared interests of the target audience. Usually distributed free, some organizations may send newsletters only to paid members which can most often be seen in closed groups with similar interests such as in internet marketing.
The expert newsletter is very common among internet marketing entrepreneurs. This type of newsletter can be very exclusive and/or be paid. The subscibers are usually followers of the owner or one of their products.
Today, newsletter marketing is very much a viable method of marketing particularly online with an internet sales system for earning upfront money. This allows entrepreneurs to drive absolutely any business online on autopilot!!!
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