Nfc Had Become The Smartphone Standard Of Things To Enhance The End-competitiveness

NFC had become the smartphone standard of Things to enhance the end-competitiveness

With the development of smart phones and the increasing popularity of NFC (Near Field Communication Technology) is also quite rapid, and more and more recognized, the NFC is compatible with existing contactless smart card technology has become more and more major vendors supported by a formal standard. According to market research firm Forrester's latest report estimates the 2011 NFC-enabled mobile phone shipments will reach 40 million to 50 million. In late 2012, the world will be about 300 million NFC-enabled phone / PDA LED Power Supplies will have, will occupy about 20% of the total smartphone market, NFC had become the smartphone standard.

NFC battlefield smoke

NFC jointly developed by Philips and Sony Corporation is currently mainly used for the store to pay for applications such as near-field communication technology over the years have gained wide support.

In November last year, Eric Schmidt, Google Chairman and CEO (April 4, 2011 appointed as President) expressed the expectations of short-range wireless communications technology "NFC". A month later, Google will be announced a new portable device software platform "Android2.3 support the NFC, and NFC functionality embedded in the company's the smartphone NexusS" (South Korea's Samsung Electronics, Inc). On May 27 this year, Google held a press conference, announced that testing mobile payment system GoogleWallet embedded NFC chip for mobile devices allows users to take a sweep in front of the special terminal, you can quickly complete the payment. The system this summer, will officially open to consumers, specific launch date around September 1 this year.

In fact, optimistic about the NFC is not the Google one. Microsoft, Apple, Canada, RIM, South Korea's Samsung and other smartphone industry, Lawrence also pay close attention to the NFC, and began secretly in the NFC technology development effort. Microsoft has previously said the second half of this year joined the NFC function, in its the Windows Phone7 smartphone Apple's iPhone smartphone is expected in the next generation of products built-in NFC capabilities. The third largest smartphone manufacturer Blackberry RIM also resigned in recent days on the spread of a group of BlackBerry Curve series of new machines R006 photo, according to informed sources, this will be a support for NFC payment functions of the phone, perhaps this is a Blackberry Jedi a powerful weapon to fight back. Samsung is also gradually adjust their product strategies. Samsung will launch a new version of the Samsung GALAXYS II, code-named 9101, it will support NFC-enabled.

Industry insiders say that next year at least 10% of phone support NFC technology; smartphone operating system giant Google said that all future Android phones will be built-in NFC chip ... the smart phone is LED Power Supplies becoming the standard of people's lives, NFC began become the standard in smart phones.

NFC to create a new way of life

There is no doubt, the smartphone undoubtedly the terminal on the market the most dazzling star. The market is expanding, new mobile phone after another, great variety of product features, operating system, dazzling, target groups divided over the more detailed, more distinctive product characteristics ... frantic disturbances under the most important mission of the smart phone should also be back to basics as a service people's daily lives, NFC was undoubtedly a typical application. NFC will non-contact card reader, a contactless card and peer-to-peer functionality integrated into a single chip, creating a myriad of new opportunities for consumer lifestyles.

NFC applications can be divided into "security applications" and "non-safety applications" categories. The so-called security applications such as bank cards, bus cards, campus cards, access control systems, business card, etc., the NFC card analog can be achieved; rather than security applications such as label reading and peer-to-peer information exchange As a typical application. This application in the future of online and offline, mobile Internet, location-based services and social network service combined with the more creative scenarios.

It is understood that the scenarios most often mentioned in Near Field Communication NFC smart phones as the "electronic wallet", the NFC can be done to do micro-phone payment, is now a fact that the field of Global Mobile Payment standards. When you put the phone close to an NFC chip card scanner for less than 4 cm, mobile phones can read the payment information, you can also scan 2D codes (QR code) similar to the dot or label to know the product information, advertising , coupons or other offers. Through mobile phones that support NFC (Near Field Communication Technology), the user can download the coupon display ads, the system will guide users to the nearest restaurant consumption has brought tangible benefits to consumers, businesses and enterprises.

by: kaishihui

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