But rather than focus on a broad market, many sellers find that it is better to narrow the focus. This article discusses niche marketing and the benefits gained from this strategy.
In general a niche market is a subset of a broader market. For example an example of market could be dog training. A niche market is a subset of this and a good example could be puppy training.
This niche market doesn't have the same kind of demand as a broader market but it does have much less competition. In this way the Internet marketer stands a better chance of developing a website or blog and then ranking well in the search engines for keywords related to this niche market.
The choice of keywords is a critical aspect of helping to achieve strong rankings in the search engines. An excellent way to generate interest in a particular blog or website at low cost is to write articles which incorporate niche or micro niche keywords.
If we use the example of puppy training as a niche, we can come up with a number of potentially strong keywords related to this which have good search volume and relatively low competition from other sites.
To help find good niche keywords, we can use a variety of tools. One of the best is the Google keyword tool. It is free and provides many good keywords to consider. It also lists the search volume so it can help us to determine the best ones to use.
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