Niche Marketing-Big Earnings Come From Thinking Small

Niche Marketing-Big Earnings Come From Thinking Small

There is a caveat to that though because it also has still to be worth while doing, it's no good targeting an obscure topic like the art of jelly mould making. OK there may be some one out there looking for that but it won't be in the thousands and you get my drift don't you?

Find a starving crowd, is also a popular expression when it comes to niche marketing and it is this ability to be able to identify where those starving crowds are that will help you become successful and will help target your efforts towards those crowds encouraging them to buy from you. The more specific you can make your keywords the more likely you are to find specific buyers.

Some one making a generic search is likely to be casually surfing but the person that types in targeted key words knows what they are looking for and probably are looking to buy. Now when we do our research we also need to know not just how many sites we are competing against but more specifically, how serious is that competition and Google's new keyword finder allows you to see sites that have serious ranking with good back links coming in to them from other high ranking sites. Niche marketing is about spending the time that is necessary to uncover those phrases that are getting high amounts of searches on phrases that suggest the people who are searching are indeed looking to buy with credit card in hand.

What we are really trying to find is the niche that has lots of nice, hungry buyers looking to purchase with not a lot of competition. Obviously we need some competition, otherwise we are back to the jelly mould making and are wasting our efforts.

Some-one searching for horse saddles is making a general enquiry and will be looking rather than buying. This search returns over four million in results and is far too broad a term. Some one searching for hand made, quality saddles is obviously a bit more focused in their search but even so this phrase still returns over four million results and again is far too broad, but some one searching for Barnsby Saddles, knows exactly what they are looking for, are likely to be looking to buy a Barnsby saddle and will have their credit card to hand. You are going to want to see a good ROI (return on investment) and that could be on your time or on your ads or both.

You need to get quite skilled with your favoured keyword research tool and once you are, you will need get a domain name with that keyword phrase or as close as you can to give yourself even more targeted traffic, alternatively you are going to need to do a page or a post on your blog using those keywords in your title. It will be preferable to find out not only how many sites you are competing against but also those with strong In Anchor And Text (IAAT) as it's known so that you can get a really good idea of just how strong your competition is. Then you are going to need to do your optimizing in order to get those search engines to see you. Work on your off-page SEO to build up a network of quality back links to your site.

Monetize your post or page by adding your affiliate links, remember also to add any affiliate icons too to make your page more interesting you will then increase the likelihood of some-one buying from you. If necessary tweak to get your site producing revenue on a residual basis and watch to see your efforts rewarded with sales.

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