Niche Meaning For Solo Entrepreneurs

Niche meaning doesn't mean the same thing for for everyone

. Its really important to understand what a niche is so you can create a targeted internet marketing strategy that works.

Let's start with a simple niche definition. A niche consists of two elements - WHO and WHAT. Your WHO is your target market, while your WHAT is the solution that you provide.

As you know, people are going online to look for solutions. They may want help reaching a goal or overcoming a specific challenge.

And as a solo professional, your need to identify what solution you provide, and who is your ideal target market. That is your niche meaning, and its what you need to strategically promote.

So how do you find your niche? Finding your niche starts with YOU - your passions, interests, experiences, purpose, skills and expertise. That is at the heart of your solution. Then, you find the best target market that can benefit from what you have to offer. It should be a target market that you are passionate about helping, one that has a burning desire for what you have to offer, and is willing to pay for your solution.

The next step is to research and evaluate your niche. You want to look at criteria like the size of the niche, the competition, and the accessibility. That last one is really important - you want to make sure you can easily access the niche through clearly defined communication channels. In other words, you have to know where your target market hangs out online (and offline).

Keyword research is an important tool to help you assess your niche. It helps you get inside the head of your target market to understand what they are searching for online. And it gives you insight as to how competitive your niche is.

But keywords are not the main factor you should use to choose a niche. Now, let me clarify. If you're an affiliate marketer and you're trying to sell a specific product, then keywords are the heart of your niche. But if you're a solo entrepreneur building your business online, then you know it's not about selling a product. It's all about selling yourself.

Furthermore, there are lots of ways to drive traffic beyond SEO. That's especially true if you understand the needs of your target market and how to reach your target market. That's why you need to get into the heart and mind of your target market. In addition to keyword research, join discussion groups, forums and social media sites where your target market hangs out. Spend some time lurking to understand what questions they ask, their challenges and needs. Then you can contribute to the discussion by providing valuable information and resources - without pitching!

When you have a deep understanding of your niche meaning, you can create a targeted internet marketing program that works for you.

by: Cindy Schulson

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