Nike, Adidas And Puma: Cooperation Or Competition

In the last urgent moments of the World Cup Final

, a player from Spain kick an Adidas ball into the goal. And this player wore a pair of Nike football shoes. Then Spain became the final winner. How amazing this event is! Because this is the first cooperation between Adidas and Nike. The competition between Adidas and Nike has lasted for a long period and there is no chance for them to be partners. This first cooperation can be considered as an moment which means an temporary end of the battle between the two enterprises.

Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great success to sales of its football shoes. When the player kicked into the key ball, he wore Nike Mercurial Vapor shoes, and these shoes were in fact the forth series Nike shoes. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. People may assume that the war between Adidas and Nike has existed for a long time, yet in reality, an fierce war existed between Adidas and Puma half a century ago. What's worse, there seemed to be no end to it.

Long ago, about in the 1920s; the Dasslers owned a happy family. In this family, the father was a master cobbler, and he had two sons, i.e. Adolf (Adi) and Rudolf (Rudi). Both the two sons seemed to be the genius of creating super effective sports shoes with leather.

Spiked running shoes were designed by aid. And to take part in the 1936 Olympics in Berlin, Jesse Owens made Adi's creation as his choice. However, in the period of the Second World War, there aroused some relationship problems between the two brothers. According to words of Ernst Dittrich, the head of the town archives in Herzogenaurach, northern Bavaria, the brotherhood between the two, like a marriage, became rather terrible.

It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.

There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during the late war years when Rudi turned to be an US prisoner of war.

Adi had become the leader in the factory when Rudi came back but the former would not like to share the power with the latter.

Rudi was rather angry and then set up his own factory with the name of Puma on the other side of the river. As to Adi's factory, its name was Adidas. In this way, a fierce war appeared between the two factories, because both intent to own the global football shoes market.

As time goes, nowadays; the bad mood between the two has improved a lot. Adi and Rudi both passed away and there has less family participation in these two companies.

At present, Nike soccer shoes also joins the competition, then, the competition seem to be more intense and intricate. May the first cooperation between Nike and Adidas bring an end to the competition between Adidas and Puma.

by: Aaron Green

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